Nielsen Business Media and Mobile Marketing Association Join Together to Produce and Promote the Annual MMA Mobile Marketing Guide
New York, NY May, 2008 – Nielsen Business Media today announced it has signed a deal with the Mobile Marketing Association (MMA) (www.mmaglobal.com
) to produce the MMA Mobile Marketing Guide
highlighting both industry education and news as well as promoting the association’s annual global Mobile Marketing Award winners. Nielsen Business Media will create, produce, distribute and promote the custom publication in print and online. The MMA Mobile Marketing Guide will be distributed in Nielsen’s leading AdweekMedia publications – Adweek, Brandweek and Mediaweek – and will be made available to all MMA members with initial distribution at the MMA’s annual Mobile Marketing Forum (www.mobilemarketingforum.com
) event in San Diego on November 13, 2008.
“We are thrilled to be working with the MMA to honor the leaders and innovators in the global mobile marketing industry,” said Sabrina Crow, Senior Vice President of Nielsen Business Media’s Marketing, Media and Visual Arts Group, which includes AdweekMedia. “Adweek, Brandweek and Mediaweek have always been leaders in delivering information on the mobile space and its movers and shakers. We will bring that expertise to the MMA Mobile Marketing Guide featuring milestones and best practices, and examining companies and individuals who are successfully utilizing and leading the development of the mobile channel.”
”MMA’s annual Mobile Marketing Awards honor the companies, individuals and industry committees for their dedication and leadership in moving the industry forward,” said Laura Marriott, president of the MMA. “We are pleased to be working with Nielsen Business Media to develop the MMA Mobile Marketing Guide to provide insight on the accomplishments of each winner across all categories.”
The MMA Mobile Marketing Guide is designed to bring attention to the mobile marketing industry and reach brand marketers, advertising agencies, promotion companies and mobile companies in the U.S. and worldwide. In addition to the print version, the custom publication will be available as a microsite and will reside on the MMA website as well as the AdweekMedia websites – Adweek.com, Brandweek.com and Mediaweek.com.
The MMA Mobile Marketing Awards are the world’s only global mobile marketing awards program that recognizes outstanding achievement within the mobile marketing industry. Awards will be presented at the MMA Global Awards Ceremony on November 13, 2008 in San Diego.
AdweekMedia is the premier information source for media, advertising and marketing industry news and analysis, providing an integrated product portfolio led by trusted brands Adweek, Mediaweek and Brandweek. Industry professionals in all stages of their careers turn to AdweekMedia’s digital and print properties, and leading executive conferences, for trusted content and interactive programs tailored to better serve their customers, build their network, and advance their market knowledge. AdweekMedia is owned by Nielsen Business Media, part of The Nielsen Company, a global information and media company. For more information, visit www.nielsen.com
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