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  4. Mobile Marketing Forum to Feature Real-time Campaigns

Mobile Marketing Forum to Feature Real-time Campaigns

May 7, 2008
 Mobile Marketing Forum to Feature Real-time Campaigns
 Industry’s Largest Mobile Marketing Event Returns To New York
 
What:   The Mobile Marketing Forum )www.mobilemarketingforum.com), the world’s largest event focused on the global mobile marketing industry, is returning to New York on June 10th and 11th featuring an agenda that showcases topics ranging from mobile marketing basics to more advanced strategies for mobile advertising, mobile commerce and more.  Highlighted sessions include:
 
  • Case Studies from leading brands including adidas; Anheuser-Busch; Hearst Magazines Digital Media; and more
  • Mobile Advertising Track: A deep dive on the opportunities for brands, the carrier’s perspectives as well as location based mobile advertising
  • Mobile Marketing 101 Track: For those new to mobile marketing, a session outlining the ‘how tos’
 
In addition, key topics such as Measurement, Consumer Best Practices and Advertising Guidelines will be discussed and debated during this year’s marquee event.
 
Who:    The Mobile Marketing Forum is produced by the Mobile Marketing Association )MMA) )www.mmaglobal.com). Event, sponsors include 1-800-FREE411, 3CInteractive, Airwide Solutions, Buongiorno, Changing Worlds, Crisp Wireless, LiveWire Mobile, Movius Interactive Corporation, Mozes, NAVTEQ, Netbiscuits, Smaato, SnapTell, Third Screen Media and VeriSign.  
 
In addition, media and association sponsors include 160 Characters, Advertising Age, AdWeek, bnetTV.com, CTIA, CWTA, DMNews, dotMobi Advisory Group, Electronic Retailer, eMarketing Association, Fierce Mobile Content, GSMA, inmobile.org, MobiAd News, Mobile Marketer,cMobile Marketing Magazine, Mobile Media, Mobile Messaging Analyst, NATPE, Online Publishers Association, RCR Wireless News, Yankee Group.
 
 
When:  June 10 – 11, 2008 at the
New York Marriott Marquis Times Square
            )www.mobilemarketingforum.com)
 
About the Mobile Marketing Association
The Mobile Marketing Association )MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 600 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and in 2007 it formed the North America )NA), Europe Middle East & Africa )EMEA), Latin American )LATAM) and Asia Pacific )APAC) branches. For more information, please visit www.mmaglobal.com.
 
 
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FOR MORE INFORMATION:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. )GRC)
P:+1 949 608 0276
E: [email protected]
E: [email protected]
 
EMEA:
Jen Allen or Louise Amon
Mi liberty Ltd
P: +44 20 7751 4444