MOBILE MARKETING ASSOCIATION SPANS GLOBE WITH LATIN AMERICAN CHAPTER LAUNCH | Mobile Marketing Association
March 27, 2008
MOBILE MARKETING ASSOCIATION SPANS GLOBE WITH LATIN AMERICAN CHAPTER LAUNCH

Chapter Creates Global Presence for MMA
 
Sao Paulo, Brazil – March 27, 2008 — On the heels of the successful conclusion of the Latin America Mobile Marketing Forum )MMF) )www.mobilemarketingforum.com) held yesterday, the Mobile Marketing Association )MMA) )www.mmaglobal.com) today celebrates the launch of its Latin American )LATAM) Chapter. The launch reflects the latest in the MMA’s efforts to establish regional presence across the globe with chapters already established in Asia Pacific, Europe & Middle East, North America as well as global headquarters based in the United States. The MMA will be conducting elections for a Latin American Board of Directors in the coming months.
 
“The launch of our Latin American chapter is a reflection of the hard work and dedication of our members to create a global environment in which mobile marketing guidelines are established to ensure a positive consumer experience, ease of brand adoption and sustainability of the mobile channel,” said Laura Marriott, president of the MMA. “In the past three years, the MMA has succeeded in removing global barriers to market development enabling the industry to collaborate to build a global mobile marketing ecosystem. Latin America represents a large base of mobile savvy consumers and the MMA is pleased to have a formal presence in the region.”
 
With more than 40 members in Latin America, the MMA will leverage its success in other regions to help MMA LATAM members speed the launch of guidelines and best practices as well as educate the industry on the potential of mobile for marketing purposes.“We have been working with the MMA for the last six months to create a strong launch event with representation and participation from all in the mobile ecosystem,” said Federico Pisani Massamormile, CEO of HANZO. “We are pleased to be working to launch the MMA in LATAM. Brazil alone represents over 120 million mobile subscribers who are eager to work with the industry to maximize the opportunities for interaction through mobile.”
 
In addition to this week’s Mobile Marketing Forum in Brazil, the MMA is hosting the following upcoming regional MMF events in 2008:
·          April 15 & 16, London )Hilton London Metropole)
·          June 10 & 11, New York )Marriott Marquis Times Square Hotel)
For more information, please visit www.mobilemarketingforum.com
 
About the Mobile Marketing Association )MMA)
The Mobile Marketing Association )MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 550 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and in 2007 it formed the North America )NA), Europe Middle East & Africa )EMEA), Latin American )LATAM) and Asia Pacific )APAC) divisions. For more information, please visit www.mmaglobal.com
 
 
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FOR MORE INFORMATION:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm.
)GRC)
P:+1 949 608 0276
E:
[email protected]
E:
[email protected]
 
EMEA:
Jen Allen or Louise Amon
Mi liberty Ltd
P: +44 20 7751 4444