Mobile Marketing Association Continues to Lead Industry World-Wide
Hong Kong, São Paulo, London, UK & Denver, CO – June 4, 2008 — The Mobile Marketing Association )MMA) )www.mmaglobal.com) today announced that global President Laura Marriott will resign later this year after having led the association since 2005. The MMA Board will immediately commence an executive level search for a new global President, managed by a recruiting committee comprised of Board Members and conducted by executive search firm Diversified Search Ray & Berndtson. Marriott will see the association through the transition period and will then assume President Emeritus position on the MMA Global Board of Advisors.
“Laura’s leadership has been beneficial not only to the MMA but the industry itself,” said Tom Daly, MMA NA Chairman and Group Manager, The Coca-Cola Company. “We are disappointed to see her leave but support her in her goals to pursue personal interests. Having benefitted from Laura’s leadership, the MMA is stronger than ever. Together with the Board and our members, Laura has created a global association and positioned the MMA as the world’s leading trade association for mobile marketing and the source for best practices which protect the consumer experience.”
“Laura has been a tremendous leader of the MMA and has done a fantastic job on behalf of the MMA membership and the mobile marketing industry world-wide,” said Richard Saggers, MMA Global and EMEA Chairman and Head of Mobile Advertising, Vodafone Group Services. “Under her leadership, the MMA has released a number of critical guidelines to further cement the future of the mobile marketing industry and we will continue this work with our members world-wide.”
Since 2005, MMA membership has experienced over 15 times growth and the association has established global headquarters and regional chapters in Asia Pacific )APAC), Europe, Middle East & Africa )EMEA), North America )NA) and most recently, Latin America )LATAM). Within the past three years, the MMA has established more than 20 new committees leading in the areas of Participation TV, Education, Measurement, Privacy, Mobile Advertising, Women In Wireless and so on, each of which adhere to the MMA’s mission to develop guidelines and best practices, remove obstacles to sustainable market development and educate the industry on mobile marketing. The MMA has been at the forefront of establishing global guidelines for Mobile Advertising and the Code of Conduct and has worked regionally to launch Consumer Best Practices, Mobile Commerce and Mobile Search educational documents, among other key initiatives.
Marriott has also established the Mobile Marketing Forum )www.mobilemarketingforum.com) as the industry’s leading global event on Mobile Marketing.
About the Mobile Marketing Association )MMA)
The Mobile Marketing Association )MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 600 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and in 2007 it formed the North America )NA), Europe Middle East & Africa )EMEA), Latin American )LATAM) and Asia Pacific )APAC) branches. For more information, please visit www.mmaglobal.com.
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