Speaker Presentations | MMA Global
  2. IMPACT India 2021
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Speaker Presentations

Presentations the MMA has permission to post are available for viewing and download below. View the full agenda.

Thursday, May 20, 2021

Opening Remarks
11:00 AM - 11:10 AM
Moneka Khurana, Country Head & Board Member, MMA Global - India
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Welcome Remarks
11:10 AM - 11:15 AM
Priya Nair, MMA India Chair Emeritus; Executive Director, Beauty & Personal Care, Hindustan Unilever Limited
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Keynote: Technology First - Solutions to Power E-Commerce in India at Scale
11:15 AM - 11:35 AM
Jeyandran Venugopal , Chief Product & Technology Officer, Flipkart
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(2.28 MB, Adobe PDF)
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Future Of Marketing - Transformation from Cost Center to C-Suite Catalyst
11:55 AM - 12:20 PM
Nirav Bhatia, Customer Intelligence Practice Head, SAS India
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(1.68 MB, Adobe PDF)
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Rearchitecting MarTech with Blockchain
12:20 PM - 12:55 PM
Gowthaman Ragothaman, Co-founder and CEO, Aqilliz
Lloyd Mathias, Angel Investor & Business Strategist,
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(1.76 MB, Adobe PDF)
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Panel Discussion: Why Outcomes are the Metrics that Matter in 2021
12:55 PM - 1:40 PM
Pete O’Mara Kane, GM, APAC, LoopMe
Rajnish Kumar, Head of Digital Strategy, ITC Limited
Jahid Ahmed , Vice President and Head - Digital, Content and Social Media Marketing, HDFC Bank

Moderator:

Amit Gupta, Managing Director​, Httpool
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Keynote: Unlocking The Potential Of Personalisation Made Right
1:40 PM - 2:00 PM
Jon Halvorson, VP, Consumer Experience, Mondelēz International
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(6.87 MB, Adobe PDF)
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10 Minutes of Modern Marketing | Modern Marketer Perspectives
2:00 PM - 2:50 PM
Prachi Mohapatra, Marketing Head, OTC, Emerging Markets , Dr. Reddy's Laboratories
Roshni Das, MMA India Board Member; Director, Marketing, Intel India
Ajay Kakar, MMA India Board Member; Chief Marketing Officer , Aditya Birla Capital Limited
Meghna Apparao, Director, E-Commerce & Retail, India, Meta
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(876.29 KB, Adobe PDF)
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(2.35 MB, Adobe PDF)
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(1.82 MB, Adobe PDF)
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Unveiling Martech Playbook: Modern Marketers Guide to MarTech Maturity
2:55 PM - 3:30 PM
Neeraj Pratap Sangani, CEO, Hansa Cequity
Namrata Balwani, MMA India MarTech Advisor; Digital Customer Experience Consultant,
Moneka Khurana, Country Head & Board Member, MMA Global - India
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(7.77 MB, Adobe PDF)
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How India Shops Online
3:30 PM - 3:45 PM
Shyam Unnikrishnan, Partner, Bain and Company
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(9.65 MB, Adobe PDF)
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Keynote: The Rise of Voice AI and Impact on Marketing
3:45 PM - 4:15 PM
Bret Kinsella , CEO and Founder, Voicebot.ai
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Keynote: Marketing Growth Frameworks Rethink
4:15 PM - 4:35 AM
Greg Stuart, CEO, MMA Global
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Valedictory Address: The Next Decade Marketer
4:35 PM - 5:00 PM
D Shivakumar, MMA India Ex-Chair Emeritus; Group Executive President – Corporate Strategy and Business Development, Aditya Birla Group
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(35.7 MB, Adobe PDF)
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Friday, May 21, 2021

Welcome Remarks
2:00 PM - 2:20 PM
Amit Jain, MMA India Board Chair; Managing Director, L'Oréal India
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AI Today and The Myriad Of Opportunities
2:20 PM - 2:40 PM
Deep Thomas, MMA India Board Member; President, Aditya Birla Management Corporation Pvt Ltd.
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(13.96 MB, Adobe PDF)
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Keynote Session: Designing A Winning Modern Marketing Organisation
2:40 PM - 3:05 PM
Dr. Sundar Bharadwaj, The Coca Cola Company Chair, Professor of Marketing, The University of Georgia, The Terry College of Business
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(20.47 MB, Adobe PDF)
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The Impact of Vernacular Video Content On Commerce & Marketing
3:05 PM - 3:25 PM
Bimal Kartheek Rebba, Co-Founder, Trell
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How Commerce Advertising Powers Brand Momentum
3:25 PM - 3:40 PM
Sankalp Mehrotra, MMA India Board Member; Vice President of Monetization, Flipkart
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(28.52 MB, Adobe PDF)
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State of Ad Fraud & How to Combat
3:40 PM - 4:20 PM
Dr. Augustine Fou, Independent Ad Fraud Investigator, FouAnalytics
Dhiraj Gupta, CTO & Founder, mFilterIt
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(32.25 MB, Adobe PDF)
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Fireside Chat: Business Agility and Antifragility that Drives Future Proofing
4:20 PM - 4:45 PM
Liliana Caimacan, Head of Innovations & Professor of Marketing & Innovation, Tata Consumer Products; Hult International Business School.
Daniel Rukare, Professor of Practice , Hult International Business School
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(3.1 MB, Adobe PDF)
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State of Mobile 2021 : E-Commerce in India
4:45 PM - 4:55 PM
Lexi Sydow, Head of Marketing Insights, App Annie
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Unveiling the E-Commerce Playbook: Modern Marketers Guide to Connected Consumer Journeys
4:55 PM - 5:25 PM
Prasanth Kumar, MMA India Co-Chair; Chief Executive Officer, South Asia, GroupM
Moneka Khurana, Country Head & Board Member, MMA Global - India
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(16.35 MB, Adobe PDF)
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AI in India with Intel
5:55 PM - 6:05 PM
Milind Hanchinmani, Director, AI Accelerant, Intel
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(1.31 MB, Adobe PDF)
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Year 2021: Survival of the Fittest
6:05 PM - 6:25 PM
Preeti Reddy, MMA India Board Member; Chairwoman - Insights Division, South Asia, Kantar
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(11.39 MB, Adobe PDF)
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Closing Remarks
6:25 PM - 6:35 PM
Rohit Dadwal, MMA Board Member and Managing Director APAC, MMA APAC
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