Future Of Marketing - Transformation from Cost Center to C-Suite Catalyst
11:55 AM - 12:20 PM
How does the rest of your organization view the marketing department? If you believe it's seen as a cost center, then this session is meant for you!
Thinking of marketing exclusively in terms of costs associated with it seems dangerously misguided. But that’s exactly what happens when marketing departments aren’t geared to deliver measurable results and unable to tie marketing activities into revenue recognition.
This session aims to map the journey of how any organization can successfully transform marketing’s perception from a cost center to a value center by embracing a potent combination of marketing strategies, right tech adoption & global best practices.
Nirav Bhatia, Customer Intelligence Practice Head, SAS India