Agenda | MMA

AGENDA

Day 1, May 20: 11am -5.00pm
Day 2, May 21: 2pm-6.45pm
 

 

 

Thursday, May 20, 2021

Join us in

11:00 AM – 11:10 AM

Opening Remarks

MMA India Board Member; Country Head - India
MMA India

11:10 AM – 11:15 AM

Welcome Remarks

MMA India Chair Emeritus; Executive Director, Beauty & Personal Care
Hindustan Unilever Limited

11:15 AM – 11:35 AM

Keynote: Technology First - Solutions to Power E-Commerce in India at Scale

Chief Product & Technology Officer
Flipkart

11:35 AM – 11:55 AM

Preparing for a Privacy First Future

Megha Thareja Tyagi, Director - Google India, shares her perspective on the changing India digital ads ecosystem, and about how marketers need to respond. 
 
Putting user privacy first, while maintaining advertiser and publisher value
Bridging the gap between privacy and personalization
Preparing for a privacy-first ecosystem by investing in a first-party data strategy & leveraging automation and machine learning to accomplish more with less data. 

Director
Google

11:55 AM – 12:20 PM

Future Of Marketing - Transformation from Cost Center to C-Suite Catalyst

How does the rest of your organization view the marketing department? If you believe it's seen as a cost center, then this session is meant for you!

Thinking of marketing exclusively in terms of costs associated with it seems dangerously misguided. But that’s exactly what happens when marketing departments aren’t geared to deliver measurable results and unable to tie marketing activities into revenue recognition.

This session aims to map the journey of how any organization can successfully transform marketing’s perception from a cost center to a value center by embracing a potent combination of marketing strategies, right tech adoption & global best practices.

 

Customer Intelligence Practice Head
SAS India
In Partnership With:

12:20 PM – 12:55 PM

Rearchitecting MarTech with Blockchain

There is a line in the sand for the marketing industry. January 2022. All the third-party cookies and identifiers will be removed from all digital engagement systems. The Big Tech companies are building their own proprietary mechanism to balance privacy over personalisation. Agency networks are launching identity management solutions. Publishers are launching consortiums. Industry pundits call it a rearchitecture.

This session will talk about how the distributed ledger technology helps the industry in this rearchitecture. From building and enabling new marketplaces to cross-media measurement to providing provenance of identities and impressions. Change is in the air. Are we ready?

Chief Executive Officer
Aqilliz
Angel Investor & Business Strategist
In Partnership With:

12:55 PM – 1:40 PM

Panel Discussion: Why Outcomes are the Metrics that Matter in 2021

While the majority of marketers leverage data to plan their future advertising campaigns, only one in three optimize their ads in-flight for outcomes, according to a recent study by LoopMe and Sapio. With consumer behaviour constantly changing - and with an increased focus on ad effectiveness - an outcomes-based approach that combines consumer data and real-time AI optimization is fundamental to campaign success.

Learn how to drive more impact across your digital campaigns with outcomes-based advertising.

Key Highlights:

  • How to shift focus to deliver the outcomes that advertisers truly value (brand lift, foot traffic, and offline and online sales)
  • Ways to measure ad effectiveness that drives outcomes with in-flight AI optimization
  • Best practices on delivering incrementally and ROI
GM, APAC
LoopMe
Head of Digital Strategy
ITC Limited
Vice President and Head - Digital, Content and Social Media Marketing
HDFC Bank
Moderator
Managing Director​
Httpool
In Partnership With:

1:40 PM – 2:00 PM

Keynote: Unlocking The Potential Of Personalisation Made Right

VP, Consumer Experience
Mondelēz International

2:00 PM – 2:50 PM

10 Minutes of Modern Marketing | Modern Marketer Perspectives

First of its kind series that caters to showcasing today’s modern marketer’s growth frameworks.

This series brings together marketers from different sectors who will each share 10-minute perspectives on modern marketing:

  • Prachi Mohapatra - Pharmaceutical Industry
  • Roshni Das - Tech Industry
  • Ajay Kakar - BFSI Industry
  • Meghna Apparao - Food Tech Industry

At this session, attendees will learn key lessons from diverse brands on the new rules of engagement for succeeding in a post-covid world and how the implementation of modern marketing has got catalysed.

Key Takeaways:

  • How are marketers implementing modern marketing culturally?
  • How to build better omnichannel experiences and customer-centricity?
  • Examine the long-term impact of the crisis on consumer behaviour and media?
  • Growth frameworks via use cases that have been tried and tested?
  • How can differences around and across a customer base create opportunities to create value?

 

Marketing Head, OTC, Emerging Markets
Dr. Reddy's Laboratories
MMA India Board Member; Director, Marketing
Intel India
MMA India Board Member; Chief Marketing Officer
Aditya Birla Capital Limited
Chief Business Officer
Licious

2:55 PM – 3:30 PM

Unveiling Martech Playbook: Modern Marketers Guide to MarTech Maturity

Chief Operating Officer
Hansa Cequity
MMA India MarTech Advisor; Digital Customer Experience Consultant
MMA India Board Member; Country Head - India
MMA India

3:30 PM – 3:45 PM

How India Shops Online

Partner
Bain and Company
In Partnership With:

3:45 PM – 4:15 PM

Keynote: The Rise of Voice AI and Impact on Marketing

In this Keynote session with Bret, you will learn:

  • Adoption patterns related to voice assistant technology
  • How voice changes consumer behaviours
  • Marketer views on voice assistants and current activities
  • Marketer approaches to integrating voice into omnichannel customer experiences
  • Understanding the voice AI landscape
CEO and Founder
Voicebot.ai

4:15 PM – 4:35 AM

Keynote: Marketing Growth Frameworks Rethink

4:35 PM – 5:00 PM

Valedictory Address: The Next Decade Marketer

MMA India Ex-Chair Emeritus; Group Executive President – Corporate Strategy and Business Development
Aditya Birla Group

5:00 PM – 5:30 PM

Invite Only: Supercharge your Marketing with Cloud

Your company has lots of valuable marketing data, but it’s spread across many systems and teams. With Cloud, you can bring this data together in one place so you can better analyze and activate it. In this session, you’ll learn about new GCP tools for marketers and understand how brands are using them to solve use cases like audience segmentation, purchase prediction, and measuring lifetime value. You’ll walk away with an understanding of how to adopt technology that transforms the way your company delivers marketing campaigns and customer experiences.

 
 
Reach out to us at [email protected] to request an invite.
Head of Google Cloud (South - India) Organization
Google
In Partnership With:

Friday, May 21, 2021

Join us in

2:00 PM – 2:20 PM

Welcome Remarks

MMA India Board Chair; Managing Director
L'Oréal India

2:20 PM – 2:40 PM

AI Today and The Myriad Of Opportunities

MMA India Board Member; President
Aditya Birla Management Corporation Pvt Ltd.

2:40 PM – 3:05 PM

Keynote Session: Designing A Winning Modern Marketing Organisation

The Coca Cola Company Chair, Professor of Marketing
The University of Georgia, The Terry College of Business

3:05 PM – 3:25 PM

The Impact of Vernacular Video Content On Commerce & Marketing

Co-Founder
Trell
In Partnership With:

3:25 PM – 3:40 PM

How Commerce Advertising Powers Brand Momentum

MMA India Board Member; Senior Director of Monetization
Flipkart Ads

3:40 PM – 4:20 PM

State of Ad Fraud & How to Combat

Dr Fou in conversation with Dhiraj Gupta about Ad Fraud and its impact in India. How to combat this omnipresent enemy in the ever-changing complex digital medium?

Independent Ad Fraud Investigator
FouAnalytics
CTO & Founder
mFilterIt

4:20 PM – 4:45 PM

Fireside Chat: Business Agility and Antifragility that Drives Future Proofing

Business growth and innovation remain a messy and complex set of processes in the design and implementation of effective strategies. Therefore, we seek to build an understanding, as well as practical steps, that firms can exploit through adopting our 3-step value model of future-proofing.

The model addresses the following key areas:

  • Establishing operational efficiencies and optimizing the core portfolios
  • Allowing for effective resilience and transition strategies
  • Designing antifragility into radical value opportunities
Head of Innovations & Professor of Marketing & Innovation
Tata Consumer Products; Hult International Business School.
Professor of Practice
Hult International Business School

4:45 PM – 4:55 PM

State of Mobile 2021 : E-Commerce in India

Head of Marketing Insights
App Annie

4:55 PM – 5:25 PM

Unveiling the E-Commerce Playbook: Modern Marketers Guide to Connected Consumer Journeys

MMA India Co-Chair; Chief Executive Officer, South Asia
GroupM
MMA India Board Member; Country Head - India
MMA India

5:25 PM – 5:55 PM

Keynote: Your Next Consumer: 3 Fierce Factors

Renowned Futurist Faith Popcorn, CEO of Faith Popcorn’s BrainReserve, shares her provocative vision of three forces reshaping consumer culture – and how your brand engages.

  • Identity Reinvented: Welcome to your multi-faceted, intersectional Future.
  • The Mind-Machine Meld: The Singularity and Cyborg Civilization is closer than you think.
  • ProgramMe: AI and apps will own and optimize every aspect of our lives. Are you ready?
Founder & CEO
BrainReserve (FPBR)
In Partnership With:

5:55 PM – 6:05 PM

AI in India with Intel

The session will highlight the goodness of AI solutions built on Intel Architecture and Intel’s work across the ecosystem to build and deploy local innovative AI solutions.

Director, AI Accelerant
Intel

6:05 PM – 6:25 PM

Year 2021: Survival of the Fittest

Indians welcomed 2021 with the hope that the worst was behind them. Instead, they are facing circumstances that are worse. Survival and emerging alive with minimal scars from the second wave have become the priority.  What does this mean for marketers? How are  Indian consumers coping with the pandemic – physically and emotionally? How can we, as marketers, help them rebuild their lives, confidence and support them in their journey to return to normalcy?

MMA India Board Member; Chairwoman - Insights Division, South Asia
Kantar
In Partnership With:

6:25 PM – 6:35 PM

Closing Remarks

MMA India Board Member; Managing Director, APAC
MMA APAC
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