Liliana Caimacan | MMA
Liliana Caimacan
Head of Innovations & Professor of Marketing & Innovation
Tata Consumer Products; Hult International Business School.

An experienced, international business leader, Liliana has been leading transformational growth across brands and portfolios to drive step changes in business results for over 20 years. She is a leading expert on innovation, communication and business strategy within the FMCG and luxury industries, working with top blue-chip companies: Unilever, Tata, on world-class brands and portfolios. Her sector experience covers Consumer Goods, Personal Care, Home Care, Foods, Refreshments and Luxury, as well as driving disruptive innovations projects. She holds a Master’s in Marketing & Communications and an Executive MBA.

With extensive marketing and leadership experience gained across multi-category, multi-brand, and multi-cultures, Liliana has a track record of shaping and unlocking opportunities, accelerating and leading incredible business growth with her trademark energy, drive and possibility mind-set. She is passionate about inspiring possibility: growth for people and business.

Liliana is Professor of Practice at Hult International Business School, teaching on Trends and Innovations and Brand Management subjects. She has also lectured as a keynote speaker around the world on Marketing, Omnichannel and Digital customer experience, Change Management and Disruptive Innovation topics.

Expertise and Skills:

-Business transformation via consumer driven strategies, creativity, innovation and leadership

-Developing disruptive innovations, agile and consumer centric, able to drive outstanding business growth 

-Portfolio management 

-Strategic and creative brand building-Broad business management

-Building , coaching and developing high performing teams