As the Head of Marketing Insights at App Annie, Lexi Sydow’s team is responsible for providing actionable insights from aggregating and assessing mobile market trends. As the company’s lead analyst on its annual industry reports, including App Annie’s State of Mobile Report, Lexi specializes in observation and analysis of trendlines in high-growth app categories and strategies for businesses looking to win on mobile. Prior to App Annie, Lexi held roles in digital strategy, data analysis and research at ntegrity agency, Peazie and the EPA. Lexi is an avid runner, enjoys yoga and always has a book in tow. When not crunching mobile metrics, you can find her out in nature with her dog or enjoying a home cooked meal with a record on.