Welcome Remarks
Keynote: Technology First - Solutions to Power E-Commerce in India at Scale
Future Of Marketing - Transformation from Cost Center to C-Suite Catalyst
How does the rest of your organization view the marketing department? If you believe it's seen as a cost center, then this session is meant for you!
Thinking of marketing exclusively in terms of costs associated with it seems dangerously misguided. But that’s exactly what happens when marketing departments aren’t geared to deliver measurable results and unable to tie marketing activities into revenue recognition.
This session aims to map the journey of how any organization can successfully transform marketing’s perception from a cost center to a value center by embracing a potent combination of marketing strategies, right tech adoption & global best practices.
Rearchitecting MarTech with Blockchain
There is a line in the sand for the marketing industry. January 2022. All the third-party cookies and identifiers will be removed from all digital engagement systems. The Big Tech companies are building their own proprietary mechanism to balance privacy over personalisation. Agency networks are launching identity management solutions. Publishers are launching consortiums. Industry pundits call it a rearchitecture.
This session will talk about how the distributed ledger technology helps the industry in this rearchitecture. From building and enabling new marketplaces to cross-media measurement to providing provenance of identities and impressions. Change is in the air. Are we ready?
Panel Discussion: Why Outcomes are the Metrics that Matter in 2021
While the majority of marketers leverage data to plan their future advertising campaigns, only one in three optimize their ads in-flight for outcomes, according to a recent study by LoopMe and Sapio. With consumer behaviour constantly changing - and with an increased focus on ad effectiveness - an outcomes-based approach that combines consumer data and real-time AI optimization is fundamental to campaign success.
Learn how to drive more impact across your digital campaigns with outcomes-based advertising.
Key Highlights:
Moderator:
Keynote: Unlocking The Potential Of Personalisation Made Right
10 Minutes of Modern Marketing | Modern Marketer Perspectives
First of its kind series that caters to showcasing today’s modern marketer’s growth frameworks.
This series brings together marketers from different sectors who will each share 10-minute perspectives on modern marketing:
At this session, attendees will learn key lessons from diverse brands on the new rules of engagement for succeeding in a post-covid world and how the implementation of modern marketing has got catalysed.
Key Takeaways:
Unveiling Martech Playbook: Modern Marketers Guide to MarTech Maturity
Keynote: The Rise of Voice AI and Impact on Marketing
In this Keynote session with Bret, you will learn:
Valedictory Address: The Next Decade Marketer
AI Today and The Myriad Of Opportunities
Keynote Session: Designing A Winning Modern Marketing Organisation
The Impact of Vernacular Video Content On Commerce & Marketing
How Commerce Advertising Powers Brand Momentum
State of Ad Fraud & How to Combat
Dr Fou in conversation with Dhiraj Gupta about Ad Fraud and its impact in India. How to combat this omnipresent enemy in the ever-changing complex digital medium?
Fireside Chat: Business Agility and Antifragility that Drives Future Proofing
Business growth and innovation remain a messy and complex set of processes in the design and implementation of effective strategies. Therefore, we seek to build an understanding, as well as practical steps, that firms can exploit through adopting our 3-step value model of future-proofing.
The model addresses the following key areas:
State of Mobile 2021 : E-Commerce in India
Unveiling the E-Commerce Playbook: Modern Marketers Guide to Connected Consumer Journeys
AI in India with Intel
The session will highlight the goodness of AI solutions built on Intel Architecture and Intel’s work across the ecosystem to build and deploy local innovative AI solutions.
Year 2021: Survival of the Fittest
Indians welcomed 2021 with the hope that the worst was behind them. Instead, they are facing circumstances that are worse. Survival and emerging alive with minimal scars from the second wave have become the priority. What does this mean for marketers? How are Indian consumers coping with the pandemic – physically and emotionally? How can we, as marketers, help them rebuild their lives, confidence and support them in their journey to return to normalcy?
Closing Remarks
