The last two years alone have witnessed multiple events that could be classed as seismic global events. These events include a pandemic, a war, a capital market shock, and the rapid adoption of disruptive technologies. How have these events changed consumer decision-making criteria, behavior, and needs? And how should companies reconsider their strategy when big shifts happen in their environments? As part of this session, Warrick will share insights into how companies around the world, and in Vietnam, are adapting to become future-ready.
Fireside chat: Sustainability as a COMPETITIVE ADVANTAGE in a HYPER CONNECTED world
Sustainability is the buzz word of the day. But how relevant is it for brands and consumers in Vietnam? What can we, as brand custodians do to turn Sustainability from a social responsibility into a Competitive advantage and do our bit for the planet
The Key Points Of Gamification Campaign in Multiverse
Gamification Marketing is the top trending solution in an ever-changing market. The session is to explore the key points that brands and marketers need to update to optimize gamification campaigns in multiverse, to keep pace with the changes in technology and entertainment trends, enhance business marketing activities and meet the objectives of business growth and scalability.
Crisis, which is ruled by unfamiliarity and uncertainty, are the effective responses largely improvised.? What leaders need during a crisis largely is not a predefined response plan but behaviors and mindsets that will prevent them from overreacting to yesterday’s developments and help them look ahead.
Explore the dynamic world of ad verification, where tools and techniques have evolved rapidly to keep pace with digital advertising's changing landscape. Gain unique insights into the latest media quality measurement and optimisation solutions that are available to help brands maximise their ad spend, capture their audiences attention, maintain brand safety and suitability, and achieve full transparency in the digital advertising ecosystem.
Discover how the industry has shifted its focus from brand safety to brand suitability, and how marketers are moving beyond achieving high viewability to capturing audience attention. Furthermore, we'll delve into the macroeconomic conditions that have prompted the demand for transparency and accountability in ad spend across channels, with advertisers seeking new ways to connect with their target audiences, and turning to supply path optimisation to drive greater transparency and efficiency.
Country Director Vietnam, Myanmar and Cambodia & Board Member Vietnam
MMA Global - APAC
1:30 PM – 2:00 PM
CMO Panel: Customer Centricity & Experience
Customer-centricity and customer attention has become a big focus for organisations and business leaders more than ever in order to achieve an advantage in an increasingly competitive landscape and with consumers having a plethora of choices.
Learn how some of the world’s leading companies are achieving genuine customer-centricity and the correlation between customer-centricity and experiences.
CEO, Clients & Solutions, dentsu South East Asia Country CEO Indonesia & Singapore
dentsu Indonesia & Singapore
2:05 PM – 2:25 PM
Keynote: Data-Driven Healthcare
How do healthcare companies leverage data for customer insights to serve them in a way consumers never could have imagined?
Nowadays, data drives decision-making more than ever across industries, and healthcare is no exception. Data-driven decision-making (DDDM) has become so arguably essential that any organizations would invest in possible resources into building data capabilities to break through performance and outcome improvement. Post-pandemic particularly, the explosion in data has transformed all industries and most significantly in the healthcare industry. Pandemic-driven healthcare digital transformation has enabled the opportunities of integrating massive amounts of data from personal health information, wellness apps, wearable smart devices, disease registries, clinical data, geographic, and even insurance and financial data. All of that information represents a holistic portrait of individual health insights for healthcare companies and administrators to build precise healthcare solutions, precise marketing, and changing healthcare experiences ever.
Join us to explore the powerful and pivotal role that creativity plays in marketing effectiveness. We will share insights into how leading brands have unlocked next level campaign performance by seamlessly blending the magic of creativity with the science of data & technology.
Consumers are transforming day by day on behaviors, interests, consumption and getting information. They are smarter & smarter that require brand to be more agile & flexible to catch their trend & enable empathetic consumer experiences.
TikTok is the trusted entertainment platform where culture, trends, and community commerce blow up unstoppably, opening a new door to potential opportunities for brands and marketers to achieve their business growth. Join us at MMACEO & CMO Summit 2023 to explore how your brand can leverage the power of entertainment, holistically plan and measure short-term and long-term impact to drive business growth and deliver better marketing effectiveness.
Play will change marketing for good. In the presentation "The Play Imperative" Jamie will discuss the role of Play for brands, taking a view from Consumer perspective. The talk will highlight various activities Vietnamese brands could and need to do to catch up to deliver measurable impact across short, mid, and long-term.
Welcome to the ultimate showdown: Branding vs Performance! The old chicken-or-egg debate, but with more buzzwords and less feathers. Our panel of marketing gurus will be duking it out over the merits of building a brand versus driving immediate results. So grab your popcorn and get ready for a marketing battle royale!
Deep-dive session: Redefine brand touch points for winning customers experience and driving greater impact on business performance.
Booming of new platforms, rising behavior of e-commerce, omni channel retail, everyone is talking about data intelligence,… How all these trends shift the shopping behavior? What channels are most effective to engage with customers and convert to sales? Join our panel, with various experiences and backgrounds, from content platform creator, branding building strategist, creative experts, data solutions provider, hopefully you will enjoy this fruitful discussion amongst our panelist.