Soames took over as CEO of the Ogilvy Group in Vietnam in January 2020. Having started his career with Ogilvy London in 1982, Soames has over 40 years' experience  in the marketing and communications industry. He has held Agency Management and Client CMO roles in Europe (London, Stockholm, Amsterdam) and the Asia Pacific region (Shanghai, Hong Kong, Singapore, and Vietnam). Most of this time with WPP agencies Ogilvy & Mather and J. Walter Thompson.

Prior to moving to Vietnam, Soames spent 12 years based out of Ogilvy Asia's Regional HQ in Hong Kong where he focused on driving client growth across a portfolio of Ogilvy's global clients; Yum Brands, Kimberley-Clark, Nestle, Mondelez, and Danone.

In addition to being a trusted advisor to clients, Soames' current focus is on building culture and capability within Ogilvy Vietnam, as well as pioneering thought leadership in driving Brand Power through "M.A.D. Creativity" (Brand experiences that are more Meaningful, Accessible & Distinctive). Soames' vision for Ogilvy Vietnam is to help empower the next generation of hybrid and fluid marketing talent by making Ogilvy Vietnam the "Best Place to Work" for GenZ by 2025.