Soames Hines took over as Chief Executive of the Ogilvy Group in Vietnam in January 2020.
Soames has worked in the marketing communications industry for 40 years. He has held client and agency roles in over 10 countries in Europe and Asia, primarily with WPP companies, Ogilvy & Mather and J. Walter Thompson.
In the last few years, Soames has been focused on mentoring talent, building culture and capability, driving client growth and pioneering thought leadership on ‘Brand Building in a Digital Age’ and ‘Modern R.A.D. Creativity’.
Soames has won numerous industry awards including a Euro Effie Gold & NMA Grand Prix in 2000, WPP Atticus Award in 2008, Campaign Asia Pacific “Account Person of the Year” Award in 2013, as well as contributing to numerous Cannes and Spikes awards.