Jacky graduated from School of Engineering, Nanyang Technology University, Singapore. He used to work in the engineering field and made his first foray into the digital world when joining Google Singapore, and Google India later, before moving back to Vietnam to join Cho Tot team in 2013. Jacky was one of the core members at Cho Tot, contributing significantly in building the site from an unknown brand to the largest online marketplace in Vietnam with nearly 1 billion page views per month. With a data-driven mindset and innovative thinking, Jacky has initiated and led many successful integrated campaigns at Cho Tot together with his strong marketing team.