Nguyen Thi Ngoc Linh | MMA Global

Nguyen Thi Ngoc Linh

Nguyen Thi Ngoc Linh
Head of Digital Marketing
FECredit


With 15 years of experience in Digital Marketing and 4 years as Head of Digital Marketing in FE CREDIT. She deeply focuses in Digital Growth Marketing to design and conduct experiment to optimize and improve customer experience and conversion.

At FE CREDIT – The No.1 Consumer Finance Company in Vietnam, Digital Acquisition Marketing takes important role to acquire consumer lending relationships and grow loan/credit card portfolio by leveraging the latest online consumer data along with credit bureau information to drive profitable, sustainable loan growth across digital channels.

Digital MKT of FEC keeps maintain the ROMI (Return Of Marketing Investment) 203% during 2020 and H1- 2021, 68% Digital SOV and expand the power of Digital MKT through MKT Automation Implementation in H1 - 2021