Prakash brings with him 27 years of expertise in digital marketing, and digital transformation. Armed with a deep love for creativity, design, data, and technology, and awed by their collective power to transform the fortunes of businesses and people’s lives, Prakash joined the digital industry back in 1997, and he has never looked back.
At dentsu, Prakash is CEO, Clients & Solutions for Southeast Asia. Concurrently, he has been CEO of dentsu Singapore since 2019 and CEO of dentsu Indonesia since January 2022. Prior to the market leadership roles, Prakash was CEO of Isobar Singapore for eight years until 2019.
As a former entrepreneur, Prakash has over 20 years of experience in founding, growing, and transforming Singapore-based global, regional, and local award-winning digital agencies, including The Upper Storey, which was acquired by dentsu in 2012.
Prakash has delivered insight, digital and experience-led business and marketing successes for some of the most recognised and loved brands including Coca-Cola, Diageo, General Motors, FWD Insurance, Dell, Intel, Microsoft, Nokia, Mercedes Benz, P&G, and Samsung.
In 2022, Prakash was awarded Agency Leader of the Year (Gold) at Marketing Interactive’s Agency of the Year Awards. He was also awarded Executive of the Year (Advertising) in the Management Excellence Awards by Singapore Business Review in in 2021.