Thue Quist Thomasen | MMA Global

Thue Quist Thomasen

Thue Quist Thomasen
Decision Lab

Thue Quist Thomasen is the CEO of Decision Lab, a leading market research agency in Vietnam. He has over 20 years of experience in marketing, research, and consulting. Fourteen are from Vietnam, where he co-founded and grew Epinion in Vietnam, then Decision Lab. He has an international business and politics degree from Copenhagen Business School and the Hong Kong University of Science and Technology.

He is a senior expert in brand building, consumer understanding and commercial strategy development across finance, F&B, e-commerce and education. He has helped numerous clients achieve their goals by using data-driven strategies in their commercial development. He is a frequent speaker at conferences on branding, marketing and economic development in Vietnam and a frequent contributor on Vietnamese television and several news outlets. 

Only a few know that his connection to the country goes further. When he was nine, he tried to start a burger joint in Hue, in central Vietnam. Since returning to Vietnam in 2008, he has continued to contribute to the country through four years as a board member of EuroCham and five years helping to build up Nordcham Vietnam.


1. As a member of MMA Global in Vietnam, what have you leveraged from the MMA ecosystem that supports your business? or What are the changes ever since Decision Lab became a member of MMA Vietnam? 

Our membership has been invaluable in supporting our business. Through access to industry-leading knowledge, networking opportunities, and valuable resources, MMA has helped us stay updated with industry trends, forge meaningful partnerships, and deliver exceptional value to our clients. 

We have released some reports together with MMA. Collaborating with MMA on reports has brought benefits to Decision Lab in terms of enhanced credibility, extended reach, access to industry insights, and industry thought leadership, all of which contribute to our overall business growth and success.

We are proud to be a part of the MMA ecosystem and look forward to continued growth and collaboration.

2. You have joined many MMA events; please share your thoughts about the previous ones and your expectations for the upcoming ones.

I have found MMA’s events to be informative and engaging and provide excellent networking opportunities. 

The events have covered a wide range of topics related to mobile marketing, including industry trends, best practices, and technological advancements. The insights shared by industry experts and thought leaders have been invaluable in staying updated with the latest developments in the mobile marketing landscape.

Looking ahead, I have high expectations for the upcoming MMA events. I anticipate more insightful discussions, cutting-edge presentations, and valuable networking opportunities.