AdTruth, the digital media division of global device recognition technology firm, 41st Parameter, has released the results of the first in a series of AdTruth Workgroup meetings held in San Francisco on 2 May, and in Munich on 9 – 10 May.
The digital advertising industry is facing substantial challenges when it comes it recognizing and reaching highly targeted audiences efficiently and at scale. While there are more opportunities than ever to connect with consumers across a variety of devices, people’s behavior, the regulatory environment and a rapidly evolving technology ecosystem all present challenges for existing audience recognition technologies. Download the whitepaper
Are you eager to start using the mobile channel in your marketing initiatives but want to see hard data before making the leap?SoundBite Communications commissioned Luth Research to survey a group of key marketing executives on their adoption of mobile marketing, and the results are in:
52% said Mobile Marketing’s ROI is higher than traditional programs
38% have had success using mobile marketing to attract new customers
45% are using mobile channel in their customer loyalty marketing
As our mobile world expands, the mobile channel has created new opportunities for retailers, marketers, and advertisers to drive traffic, sales, and customer loyalty. At the same time, it has become a complex landscape with moving parts and channels. Combining new devices with advanced marketing techniques, some retailers may be left wondering where to start their mobile efforts, and if they should begin during the holiday season. Research also provided by COLLOQUY and featuring a case study from Stage Stores.
The mobile channel has vaulted itself into position to become the dominant way in which consumers search, share and shop; transforming the mobile and retail landscapes into a single entity. The rapidly growing smartphone penetration and capability has really begun turning marketing heads, fundamentally altering the power and scope of digital marketing. As marketers look toward 2012, high global penetration rates, ever increasing speed and demand have become the winning customer engagement trifecta for the retail sector.
BEDFORD, Mass. and ARLINGTON, Va., February 27,2012 —The 2ergo Americas acquisition extends SoundBite’s client base to include leading companies in the telecom, media and consumer packaged goods industries while enhancing SoundBite’s existing mobile marketing offering with self-service SMS, mobile coupons, QR code and mobile web platforms, as well as carrier-grade scalability and Latin American connectivity. The acquired business operates principally in North America and brings SoundBite a talented, committed team with deep mobile marketing expertise.
