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MdotM Adopts AdTruth as App Download Tracking Technology Provider

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Mobile Web to App Bridging

Leading performance based mobile demand-side platform turns to best of breed device recognition technology to drive accuracy and performance.

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AdTruth
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AdTruth Convenes 18 Digital Media Companies to Plan Deployment of Universal Tracking in Mobile

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AdTruth Convenes 18 Digital Media Companies to Plan Deployment of Universal Tracking in Mobile

Leaders gather in San Francisco and Munich to examine evolving mobile tracking, targeting and privacy requirements.


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AdTruth Assembles Industry Leaders in Gambit For A "Mobile Universal Identifier"

Ad Industry Convenes Around Post-UDID Solution

Ad Industry Convenes Around Post- UDID Solution 

Mobile Marketing - David Murphy 

AdTruth, the digital media division of global device recognition technology firm, 41st Parameter, has released the results of the first in a series of AdTruth Workgroup meetings held in San Francisco on 2 May, and in Munich on 9 – 10 May.

AdTruth Wants to Be Standard for Mobile Tracking

AdTruth Wants to Be Standard for Mobile Tracking

ClickZ by Susan Kuchinskas

AdTruth thinks its digital fingerprinting technology is the best way to address stringent new privacy requirements while letting marketers measure ad performance across mobile devices. The company is bootstrapping an initiative it hopes will lead to wide industry adoption of its product.

Solving the Audience Recognition Crisis: Achieving the Best of Both Worlds in Performance and Privacy

The digital advertising industry is facing substantial challenges when it comes it recognizing and reaching highly
targeted audiences efficiently and at scale. While there are more opportunities than ever to connect with
consumers across a variety of devices, people’s behavior, the regulatory environment and a rapidly evolving
technology ecosystem all present challenges for existing audience recognition technologies. 
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