Yodelmobile Launches App Discovery Campaign for Kobo

Integrated app discovery campaign enables tailored advertising

London, 9 July 2012 – Mobile marketing agency Yodelmobile has announced the launch of a new app discovery campaign for Kobo, one of the largest e-reader businesses on the market. The app discovery campaign features banners and HTML5 advertising to drive smartphone, tablet and web users to download the Kobo app.

Leading Global Brand Chooses Mobile Gamification Solution For Little League® Baseball Promotion

Montreal, June 20, 2012 — Mobile phones have become a major influence in the way consumers make their purchases, whether that means checking
availability of products, comparing prices, reading reviews or getting advice, according to Mobindex, an ongoing quarterly study of mobile phone usage.

Mobindex’s most recent survey looked into mobile phone usage in the Canadian renovation and retail industry.