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Google: Using responsive web design, Plusnet doubles smartphone and tablet traffic and sees a tenfold increase in sales on these devices

Plusnet Responsive Site

GOALS
• Facilitate site conversions on all devices
• Improve user experience and customer journey
APPROACH
• Built website using responsive web design (RWD)
• Increased investment in mobile search marketing
RESULTS
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Plusnet Responsive Site
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Google: Renault drives mobile forward with the launch of Europe’s pioneering automotive third-party served rich media campaign

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Renault Campaign

GOALS
• To overcome the mobile ad industry’s reporting discrepancies problem
• To record video views and facilitate brand engagement
APPROACH
• Designed tap-to-expand rich media creative
• Used DoubleClick Studio to build ad creative and implement tracking code
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Renault Campaign
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Google: More than 18% of all its unique users interact with Audi’s rich media ad

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Audi A3 Sportback Pages

GOALS
• Stimulate deep brand engagement with new Audi A3 Sportback
• Reinforce Audi’s slogan,“Vorsprung durch Technik”
APPROACH
• Created HTML5 rich media ad for tablets in DoubleClick Studio
• Designed an experience allowing users to actively engage with the ad
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Audi A3 Sportback Pages
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Responsive Design No Substitute For Apps

With many of our customers reporting that mobile traffic now exceeds desktop traffic, the responsive design for mobile Web versus app debate is relevant and always exciting. Those still trying to make sense of this debate are not alone. But we have been looking at our own data to evaluate mobile web against mobile apps, and have found that apps are still essential for local media.

FunMobility's Top 2013 Mobile Marketing Trends

At the beginning of 2012, many companies set out to produce mobile apps for their business. A year later, and many apps are still under development and over budget. We believe 2012 was the year of “costly mobile experimentation.“

So, where does this leave companies as we begin 2013? We identified five mobile trends, based around the notion that marketers – not technology teams – will be tasked with creating mobile apps in the New Year.

Chiquita® Leverages FunMobility Mobile Engagement Platform to Drive Retail Growth

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Leading Global Brand Chooses Mobile Gamification Solution For Little League® Baseball Promotion

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FunMobility Introduces First Integrated Mobile Marketing Suite to Revolutionize Mobile Engagement for Brands

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New Cloud-based AppWidget Platform Combines the Ubiquity of HTML5 with Comprehensive Mobile Marketing And App Engagement Tools

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New FunMobility Division Offers Businesses A Pathway to Mobile Engagement

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