html5

Google: Using responsive web design, Plusnet doubles smartphone and tablet traffic and sees a tenfold increase in sales on these devices

Submitted by Matt Brocklehurst on Wed, 08/28/2013 - 12:17

GOALS

• Facilitate site conversions on all devices

• Improve user experience and customer journey

APPROACH

• Built website using responsive web design (RWD)

• Increased investment in mobile search marketing

RESULTS

Teaser Image:

PDF(s):

Case Study- Plusnet 2013 (UK).pdf

Case Study Type(s):

Retail

Content Tags (Deprecated):

Responsive Web Design

RWD

Multi-screen

Plusnet

Google: Renault drives mobile forward with the launch of Europe’s pioneering automotive third-party served rich media campaign

Submitted by Matt Brocklehurst on Wed, 08/28/2013 - 11:51

Member Submitted Content

Member Submitted:

GOALS

• To overcome the mobile ad industry’s reporting discrepancies problem

• To record video views and facilitate brand engagement

APPROACH

• Designed tap-to-expand rich media creative

• Used DoubleClick Studio to build ad creative and implement tracking code

Teaser Image:

PDF(s):

Case Study- Renault 2012 (UK).pdf

Case Study Type(s):

Automotive

Content Tags (Deprecated):

Third Party Ad Serving

Google: More than 18% of all its unique users interact with Audi’s rich media ad

Submitted by Matt Brocklehurst on Tue, 08/27/2013 - 11:58

Member Submitted Content

Member Submitted:

GOALS

• Stimulate deep brand engagement with new Audi A3 Sportback

• Reinforce Audi’s slogan,“Vorsprung durch Technik”

APPROACH

• Created HTML5 rich media ad for tablets in DoubleClick Studio

• Designed an experience allowing users to actively engage with the ad

Teaser Image:

PDF(s):

Case Study- Audi 2013 (DK-EN).pdf

Case Study Type(s):

Automotive

Content Tags (Deprecated):

Responsive Design No Substitute For Apps

With many of our customers reporting that mobile traffic now exceeds desktop traffic, the responsive design for mobile Web versus app debate is relevant and always exciting. Those still trying to make sense of this debate are not alone. But we have been looking at our own data to evaluate mobile web against mobile apps, and have found that apps are still essential for local media.

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FunMobility's Top 2013 Mobile Marketing Trends

At the beginning of 2012, many companies set out to produce mobile apps for their business. A year later, and many apps are still under development and over budget. We believe 2012 was the year of “costly mobile experimentation.“

So, where does this leave companies as we begin 2013? We identified five mobile trends, based around the notion that marketers – not technology teams – will be tasked with creating mobile apps in the New Year.

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