Google: Using responsive web design, Plusnet doubles smartphone and tablet traffic and sees a tenfold increase in sales on these devices | Mobile Marketing Association
August 28, 2013
Plusnet Responsive Site

GOALS
• Facilitate site conversions on all devices
• Improve user experience and customer journey
APPROACH
• Built website using responsive web design (RWD)
• Increased investment in mobile search marketing
RESULTS
• New site converts smartphone and tablet users at higher rate than old site converted overall
• Time to convert metric on smartphones and tablets has decreased 40%
• Duration and number of pages viewed per smartphone and tablet visit have increased
• Online sales via smartphone and tablet devices have grown tenfold year on year
 
“We felt responsive web design was the best solution for developing content that will work across all devices on one platform rather than on multiple sites, making it as future-proof as possible given today’s technology.”
— Ben Fretwell, Online Marketing Manager, Plusnet