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ScanLife Mobile Barcode Trend Report Q2 2013

Our Q2 2013 Mobile Barcode Trend Report provides the inside scoop on who's scanning, what attracts them, and why these connections are revolutionizing the way people interact.

Key Takeaways Include: 

  • For the first time ever, we are now processing over 7 million scans in consecutive months
  • Users scan over 3x per month on average, a 22% increase from a year ago
  • Female scanning tends to skew higher towards younger age groups
  • Scanning from tablets has increased by a whopping 1300% from a year ago

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MMA Releases the Winter 2012 Edition of the International Journal of Mobile Marketing

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MMA’s International Journal of Mobile Marketing explores mobile trends impacting marketers and media professionals today  

NEW YORK, NY 3 April 2013 The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, released today the latest edition (Vol. 7, No. 3) of its award winning International Journal of Mobile Marketing (IJMM) focusing on tactical opportunities across mobile marketing. 

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