text message marketing | MMA

Semi-Annual Mobile Messaging Analytics Report

Semi-Annual Mobile Messaging Analytics Report
December 2012
 
Data source
All data contained in this report is from internal data audits from Mogreet text message platform clients, unless otherwise noted.
 
About the Data
Mogreet

Research Type(s): 

Mobile Messaging: Using MMS to Build Databases and Drive Sales with Charlotte Russe

To drive retail sales and customer loyalty within their key demographics, Charlotte Russe launched "Mystery Date" a 3-day mobile video MMS campaign in which shoppers prompted through in-store signage to participate by texting MATCH to a short code. Shoppers, incentivized with a limited time offer, to select their ideal "Mystery Date" from three handsome choices. Once shoppers texted in their choice, the participant received a personalized video response from their selected Mystery Date.


Teaser Image: 
Charlotte Russe mobile MMS marketing program powered by Mogreet
Case Study Type(s): 

Mobile Messaging: Building Databases and Driving Sales with Charlotte Russe

To drive retail sales and customer loyalty within their key demographics, Charlotte Russe launched "Mystery Date" a 3-day mobile video MMS campaign in which shoppers prompted through in-store signage to participate by texting MATCH to a short code. Shoppers, incentivized with a limited time offer, to select their ideal "Mystery Date" from three handsome choices. Once shoppers texted in their choice, the participant received a personalized video response from their selected Mystery Date.

Teaser Image: 
Charlotte Russe mobile MMS marketing program powered by Mogreet
Case Study Type(s):