After a successful pilot of SMS and Mobile Wallet in 162 participating KBP-owned Kentucky Fried Chicken restaurants, KBP Brands is now rolling it out in all stores.
To drive retail sales and customer loyalty within their key demographics, Charlotte Russe launched "Mystery Date" a 3-day mobile video MMS campaign in which shoppers prompted through in-store signage to participate by texting MATCH to a short code. Shoppers, incentivized with a limited time offer, to select their ideal "Mystery Date" from three handsome choices. Once shoppers texted in their choice, the participant received a personalized video response from their selected Mystery Date.
To drive retail sales and customer loyalty within their key demographics, Charlotte Russe launched "Mystery Date" a 3-day mobile video MMS campaign in which shoppers prompted through in-store signage to participate by texting MATCH to a short code. Shoppers, incentivized with a limited time offer, to select their ideal "Mystery Date" from three handsome choices. Once shoppers texted in their choice, the participant received a personalized video response from their selected Mystery Date.
