Marketing

9 Strategies to Maximize ROAS in 2023

Let’s face it—marketing in today’s ever-changing world isn’t getting any easier. Especially now, as tighter consumer spending impacts corporate—and marketing—budgets.

As marketers face increasing pressure to do more with less, there are several tactics that can help maximize the value of every single dollar spent.

InMarket’s 9 Strategies To Maximize ROAS in 2023 provides you with nine key ways that you can continue to engage consumers, strengthen loyalty, and drive purchases.

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InMarket's 2022 Grocery Fidelity Index

InMarket’s 2022 Grocery Fidelity Index reports uncover the quarterly productivity and assess consumer loyalty across major grocers—including H-E-B, Publix, and Kroger—in 2022.

Download the reports today and unlock powerful insights including:

Which grocers were the most productive in 2022
How visitation to new grocery store locations compared to existing store locations in the fourth quarter
What GeoTypes are the most frequent visitors at the top grocery

And more!

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Foot Traffic Report: 2017 Year in Review & 2018 Forecast

Discover how location intelligence produces powerful retail insights that can drive brand performance. Cuebiq and GasBuddy examined over 121 million consumer trips to C-Store and Fuel Retailers in 2017. Our latest Footfall Traffic Report sheds light on retail insights, consumer behaviors, trends and a 2018 forecast provided by CSP.

Key Retail Insights Include:

Retail Intelligence: How Brands Can Drive More Visits and Create a Better Consumer Experience

2017 in Review: Top Brands, Visit Trends, Consumer Habits, Shopping Preferences and More

2018 Forecast: Data & Analysis by CSP

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PDF(s):

foottrafficreportq42017_3.pdf

Research Type(s):

Consumer Briefing

Think with Google - An Inside Look at Google's Marketing and Media Strategy

January 24, 2017

Just published on Think with Google - The goals of marketing, from growing awareness to driving sales, change with every campaign, but fundamentally, marketers everywhere share the same objectives. Marketing teams at Google are no different, says Meg Biron, media technologies manager at Google's Media Lab.

INSPIRED MOBILE BRINGS AFFORDABLE MARKETING PLATFORM TO SMALL & MEDIUM BUSINESSES IN UK

PRESS RELEASE INSPIRED MOBILE BRINGS AFFORDABLE MARKETING PLATFORM TO SMALL & MEDIUM BUSINESSES • New platform empowers SMEs to engage customers by offering over 12 channels via a single login • Platform evolved post being awarded ‘best media tech’ by Boris Johnson (London Mayor) • SME’s can build one to one relationships with their customers via a single platform • Inspired is one of 11 mobile partners to Google’s DFP

Submitter's Company:

Inspired Mobile

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7 Ways to Get Ready for the Big Data of the Future

November 10, 2015

Quaero's SlideShare "7 Ways to Get Ready for the Big Data of the Future"

Are you ready for the Big Data of the future? It's hard to be when so much is unknown. Prepare your marketing department, and your company as a whole, by reviewing our SlideShare, "7 Ways to Get Ready for the Big Data of the Future."

BuzzCity: 42% now bank on mobile, yet banks are still failing to advertise to majority audience

Fresh data from 3,300 global respondents reveals a 60% increase of people using their mobile devices to bank online. Almost half (42%) of all mobile users (up from 26% in 2013) are now routinely making payments through mobile devices. Although mobile payments have overtaken the use of credit and debit cards globally, one in ten don’t believe their banks offer the facilities to bank online. Key findings show that: • Mobile payments have overtaken the use of credit and debit cards globally – 17% now use cards compared to 24% using mobile payments • Despite the advancements in mobile banking, one in four users (26%) continue to have concerns about security • One in four (23%) believe that their mobile device is not suitable for online banking

PDF(s):

the-buzzcity-report-vol-5-issue-2.pdf

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Committees:

Mobile Marketing Association

Research Type(s):

Public Research