Discover how location intelligence produces powerful retail insights that can drive brand performance. Cuebiq and GasBuddy examined over 121 million consumer trips to C-Store and Fuel Retailers in 2017. Our latest Footfall Traffic Report sheds light on retail insights, consumer behaviors, trends and a 2018 forecast provided by CSP.
Key Retail Insights Include:
Retail Intelligence: How Brands Can Drive More Visits and Create a Better Consumer Experience
2017 in Review: Top Brands, Visit Trends, Consumer Habits, Shopping Preferences and More
Think with Google - An Inside Look at Google's Marketing and Media Strategy
Just published on Think with Google - The goals of marketing, from growing awareness to driving sales, change with every campaign, but fundamentally, marketers everywhere share the same objectives. Marketing teams at Google are no different, says Meg Biron, media technologies manager at Google's Media Lab.
INSPIRED MOBILE BRINGS AFFORDABLE MARKETING PLATFORM TO SMALL & MEDIUM BUSINESSES
• New platform empowers SMEs to engage customers by offering over 12 channels via a single login
• Platform evolved post being awarded ‘best media tech’ by Boris Johnson (London Mayor)
• SME’s can build one to one relationships with their customers via a single platform
• Inspired is one of 11 mobile partners to Google’s DFP
Fresh data from 3,300 global respondents reveals a 60% increase of people using their mobile devices to bank online. Almost half (42%) of all mobile users (up from 26% in 2013) are now routinely making payments through mobile devices. Although mobile payments have overtaken the use of credit and debit cards globally, one in ten don’t believe their banks offer the facilities to bank online. Key findings show that: • Mobile payments have overtaken the use of credit and debit cards globally – 17% now use cards compared to 24% using mobile payments • Despite the advancements in mobile banking, one in four users (26%) continue to have concerns about security • One in four (23%) believe that their mobile device is not suitable for online banking