Have you ever wondered how other retail marketers approach mobile marketing? RetailMeNot commissioned Kelton Global to survey 150 retailers on the impact mobile usage has on their marketing strategy both now and in the future. Additionally, consumers were surveyed on the significance that mobile marketing plays in their purchase decisions and how it affects their shopping journey. In this report, you’ll learn more about:
What retailers can do to better reach their targeted audience
The consumer desire for personalized, information-rich content
How retailers can improve their overall mobile shopping experience
What steps retailers and brands can take in order to effectively measure mobile marketing investments and improve sales, both online and in stores
This study conducted by Forrester Consulting and commissioned by RetailMeNot, Inc. evaluates how smartphones and apps are changing the retail landscape and how retailers can respond. The findings are based on consumer surveys and retailer interviews. Key findings include:
Consumers are selective about the retailer apps they will download and use
Consumers are hesitant to share key information with retailers
Partners can expand a retailer’s mobile presence and reach
As mobile commerce grows in popularity, mobile advertising expert Dr KF Lai shares his knowledge and findings to help retailers succeed with m-commerce
Mobile commerce and how to pay for it has been a hot topic for some time now – Dr KF Lai, chief executive of global mobile media company BuzzCity said we have already seen announcements from Pingit, PayPal and Visa and we will undoubtedly see more in the coming months.
As our mobile world expands, the mobile channel has created new opportunities for retailers, marketers, and advertisers to drive traffic, sales, and customer loyalty. At the same time, it has become a complex landscape with moving parts and channels. Combining new devices with advanced marketing techniques, some retailers may be left wondering where to start their mobile efforts, and if they should begin during the holiday season. Research also provided by COLLOQUY and featuring a case study from Stage Stores.
The mobile channel has vaulted itself into position to become the dominant way in which consumers search, share and shop; transforming the mobile and retail landscapes into a single entity. The rapidly growing smartphone penetration and capability has really begun turning marketing heads, fundamentally altering the power and scope of digital marketing. As marketers look toward 2012, high global penetration rates, ever increasing speed and demand have become the winning customer engagement trifecta for the retail sector.