SMS | MMA

INSPIRED MOBILE BRINGS AFFORDABLE MARKETING PLATFORM TO SMALL & MEDIUM BUSINESSES IN UK

Submitter's Company: 
Inspired Mobile
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PRESS RELEASE INSPIRED MOBILE BRINGS AFFORDABLE MARKETING PLATFORM TO SMALL & MEDIUM BUSINESSES • New platform empowers SMEs to engage customers by offering over 12 channels via a single login • Platform evolved post being awarded ‘best media tech’ by Boris Johnson (London Mayor) • SME’s can build one to one relationships with their customers via a single platform • Inspired is one of 11 mobile partners to Google’s DFP
Undefined

Avenue’s RMM Campaign Yields ROI of over 6,600%

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Submitter's Company: 
Iris Mobile

Avenue (www.avenue.com), a source for affordable fashion for real size women, launched a national campaign using Rich Media Messaging (RMM) technology on November 8, 2012.  The campaign has been promoted thr

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Express Opts for Rich Media Messaging to Boost Sales

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Express Opts for Rich Media Messaging to Boost Sales
Mashable, December 17, 2013

Strong sales over the holiday season can make or break a year. Standing out from the crowd becomes even more important in a year like 2013, when 
Morgan Stanley has projected retail sales to be the weakest since 2008.

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Chicago Shakespeare Theater, Leo Burnett & Iris Mobile wins BIG with over 10 awards for “Sunday in the Park with George”

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Chicago Shakespeare Theater and Leo Burnett USA kicked off fall production of “Sunday in the Park with George” with a surprise live performance by actors from the musical at the Art Institute of Chicago. What was surprising about the performance? The actors performed in front of a life-sized replica of the famous masterpiece by George Seurat, but this replica was missing key figures from the original work of art. After the performance the audience was encouraged to join a mobile messaging campaign to discover the secret of the missing characters.

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Analyzing Big Data for customer insight

Back in 2010, Google executive chairman Eric Schmidt forewarned of an impending data explosion. “Between the birth of the world and 2003, there were five exabytes of information created. We [now] create five exabytes every two days,” he said.

Last year, about 2.5 exabytes of data were being created daily, an amount that is expected to double roughly every three years. If you are unclear as to how large an exabtye is, it looks like this: 1,000,000,000,000,000,000. According to the Harvard Business Review, that is the equivalent of about 20 million filing cabinets’ worth of text.

Measuring Your Mobile Campaigns Beyond the Open Rate

What Marketers Need to Learn from Gaming

Humans have always been hardwired for the rush of a challenge and pride in beating opponents.  Now marketers are discovering the "power of play" to boost customer interaction.

How proper push messaging can keep your players engaged

Lessons from the Mcommerce Summit: State of Mobile Commerce 2013

Why does engagement matter? Because it drives customer satisfaction, utility and value.

And, according to Walgreens senior director of mobile commerce Tim McCauley, the best way to foster engagement with customers is through a multichannel marketing approach with mobile at its core.

This was a sentiment echoed by, well, nearly everyone who spoke last week at the Mcommerce Summit: State of Mobile Commerce 2013, organized by Mobile Commerce Daily.

Top 10 Most Commonly Asked Location Based Mobile Marketing Questions

Locaid CEO, Rip Gerber, recently sat down with Derek Johnson, founder & CEO of Tatango  to talk about the explosion of mobile marketing over the last couple of years. Tatango is an interesting company in the SMS marketing space. I’ve been speaking with  Derek and his company for a few months now and have been impressed with their early market traction with location-based SMS campaigns.