adtruth | MMA

Android vs iPhone: The State of Mobile Commerce

Infographic: People check their smartphone over 150 times a day

Infographic: People check their smartphone over 150 times a day

When Device Recognition nad Programmatic Buying Intersect


Mobile presents a major challenge to marketers:

how to recognize and reach audiences programmatically, at scale, with support for sophisticated targeting and measurement models – while still adhering to consumer privacy best practices. This paper describes how mobile RTB – enabled by a new approach to device identification – meet this challenge.


Inneractive Integrates AdTruth to Help Publishers Monetise