MMS | MMA

Express Opts for Rich Media Messaging to Boost Sales

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Express Opts for Rich Media Messaging to Boost Sales
Mashable, December 17, 2013

Strong sales over the holiday season can make or break a year. Standing out from the crowd becomes even more important in a year like 2013, when 
Morgan Stanley has projected retail sales to be the weakest since 2008.

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Chicago Shakespeare Theater, Leo Burnett & Iris Mobile wins BIG with over 10 awards for “Sunday in the Park with George”

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Chicago Shakespeare Theater and Leo Burnett USA kicked off fall production of “Sunday in the Park with George” with a surprise live performance by actors from the musical at the Art Institute of Chicago. What was surprising about the performance? The actors performed in front of a life-sized replica of the famous masterpiece by George Seurat, but this replica was missing key figures from the original work of art. After the performance the audience was encouraged to join a mobile messaging campaign to discover the secret of the missing characters.

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Semi-Annual Mobile Messaging Analytics Report

Semi-Annual Mobile Messaging Analytics Report
December 2012
 
Data source
All data contained in this report is from internal data audits from Mogreet text message platform clients, unless otherwise noted.
 
About the Data
Mogreet

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Mobile Messaging: Using MMS to Build Databases and Drive Sales with Charlotte Russe

To drive retail sales and customer loyalty within their key demographics, Charlotte Russe launched "Mystery Date" a 3-day mobile video MMS campaign in which shoppers prompted through in-store signage to participate by texting MATCH to a short code. Shoppers, incentivized with a limited time offer, to select their ideal "Mystery Date" from three handsome choices. Once shoppers texted in their choice, the participant received a personalized video response from their selected Mystery Date.


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Charlotte Russe mobile MMS marketing program powered by Mogreet
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Mobile Messaging: Building Databases and Driving Sales with Charlotte Russe

To drive retail sales and customer loyalty within their key demographics, Charlotte Russe launched "Mystery Date" a 3-day mobile video MMS campaign in which shoppers prompted through in-store signage to participate by texting MATCH to a short code. Shoppers, incentivized with a limited time offer, to select their ideal "Mystery Date" from three handsome choices. Once shoppers texted in their choice, the participant received a personalized video response from their selected Mystery Date.

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Charlotte Russe mobile MMS marketing program powered by Mogreet
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5 Easy Ways to Build a Mobile Marketing Database

Have you noticed?  Everyone is talking about mobile marketing.  So what is the hype about, and how do you even start a mobile marketing program?