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Mobile marketing

  1. Mobile marketing
  1. Mobile marketing

Mobile marketing

AdTruth Device Recognition Technology Increases Campaign Reach by 40 Percent for Somo

Content Tags (Deprecated): 
mobile
Mobile marketing
adtruth
mobile tracking
mobile monetization
mobile campaign
somo
mobile campaign measurement
Member Mention: 
AdTruth
News Type: 
Member Press Release

OtherLevels Announces Seamless Integration with Mobile Push for Amazon SNS API

OtherLevels announced today that its sophisticated mobile message marketing platform works seamlessly with the recently released Mobile Push for Amazon Simple Notification Service (SNS) API.

Marketers now have a clear transition path from traditional Push Messaging services to a much more robust OtherLevels/Amazon SNS combination, enabling a full range of segmented targeting, retargeting, and A/B testing capabilities with Push and other types of mobile messaging.

Content Tags (Deprecated): 
Mobile marketing
targeting
push notifications
OtherLevels
a/b testing
mobile analytics
Messaging Analytics
MObile Push
Amazon Simple Notification Service
Member Mention: 
OtherLevels
News Type: 
Member Press Release

Mobile App or Mobile Web: A Beginner’s Guide

August 13, 2013

When Device Recognition nad Programmatic Buying Intersect


Mobile presents a major challenge to marketers:

how to recognize and reach audiences programmatically, at scale, with support for sophisticated targeting and measurement models – while still adhering to consumer privacy best practices. This paper describes how mobile RTB – enabled by a new approach to device identification – meet this challenge.

PDF(s): 
PDF icon When_Device_Recognition_and_Programmatic_Buying_Intersect[1].pdf
Content Tags (Deprecated): 
Mobile marketing
adtruth
mobile tracking
mobile campaigns
openx
openx market
mobile measurement
programmatic buying

DIGITAL LEADERS JOIN TO DESIGN MOBILE AND DESKTOP PRIVACY TECHNOLOGY SOLUTION

 

Content Tags (Deprecated): 
mobile
Mobile marketing
Device Recognition
adtruth
mobile device recognition
device identification
mobile device identification
Member Mention: 
AdTruth
pubmatic
truste
News Type: 
Member Press Release
Chicago Shakespeare Theater, Leo Burnett & Iris Mobile win Super REGGIE Award

Chicago Shakespeare Theater, Leo Burnett & Iris Mobile win the Super REGGIE Award for “Sunday in the Park with George”

Chicago Shakespeare Theater and Leo Burnett USA kicked off fall production of “Sunday in the Park with George” with a surprise live performance by actors from the musical at the Art Institute of Chicago. What was surprising about the performance? The actors performed in front of a life-sized replica of the famous masterpiece by George Seurat, but this replica was missing key figures from the original work of art.

Mobile marketing
Messaging
mobile messaging
video
rich media
texting
rich media messaging
mobile messaging marketing
theater
mobile campaign
leo burnett
integrated
mobile contest
award

Analyzing Big Data for customer insight

June 7, 2013

Back in 2010, Google executive chairman Eric Schmidt forewarned of an impending data explosion. “Between the birth of the world and 2003, there were five exabytes of information created. We [now] create five exabytes every two days,” he said.

Last year, about 2.5 exabytes of data were being created daily, an amount that is expected to double roughly every three years. If you are unclear as to how large an exabtye is, it looks like this: 1,000,000,000,000,000,000. According to the Harvard Business Review, that is the equivalent of about 20 million filing cabinets’ worth of text.

Measuring Your Mobile Campaigns Beyond the Open Rate

June 7, 2013

What Marketers Need to Learn from Gaming

June 7, 2013

Humans have always been hardwired for the rush of a challenge and pride in beating opponents.  Now marketers are discovering the "power of play" to boost customer interaction.

How proper push messaging can keep your players engaged

June 7, 2013
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About MMA

Comprised of over 800-member companies globally and 16 regional offices, the MMA is the only marketing trade association that brings together the full ecosystem of marketers, martech and media companies working collaboratively to architect the future of marketing, while relentlessly delivering growth today. Led by CMOs, the MMA helps marketers lead the imperative for marketing change – in ways that enable future breakthroughs while optimizing current activities. The MMA is committed to science and questioning and believes that creating marketing impact is steeped in constructively challenging the status quo encouraging business leaders to aggressively adopt proven, peer-driven and scientific best practices, without compromise. The MMA invests millions of dollars in rigorous research to enable marketers with unassailable truth and actionable tools. By enlightening, empowering and enabling marketers, the MMA shapes future success, while also propelling business growth.

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