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Mobile marketing

Audio.Ad Launches Interactive Audio Advertising with XAPP Ads® in the United States and Latin America • Audio.ad will be XAPPmedia’s exclusive representative in Latin America and the U.S. Hispanic market • Audio.ad will offer XAPP Ads® that enable mobile consumers of music streaming services and other audio apps to interact with advertising simply by speaking
AUDIO.AD LANZA EN LATINOAMÉRICA Y EN ESTADOS UNIDOS EL FORMATO PUBLICITARIO DE AUDIO INTERACTIVO XAPP ADS® • Audio.ad será el representante exclusivo de XAPPmedia en América Latina y el mercado hispano de los Estados Unidos • XAPP Ads® permite a los consumidores móviles de servicios de música digital y aplicaciones de radio interactuar con anuncios publicitarios a través de la voz.
Submitter's Company: 

Last year most sites saw that mobile usage topped that of desktop. A lot of smart advertisers have already started increasing their mobile spend on mobile, but still many marketers don't understand how big mobile really is. As a result, the marketers that do not shift spending from desktop towards smartphones/tablets are missing out on a lot of consumers. Mobile is already huge for consumers and if you don't act now your brand will really miss out.

How huge is mobile really?

A Campaign Of One

Let me tell you a (true) story that perfectly illustrates how powerful targeted, relevant marketing can be on mobile...

A cellular partner of Swrve's needed to rollout an upgrade campaign for the newly released iPhone6S. Specifically they wanted to lock in existing customers approaching the end of their contract term. They turned to Swrve to run this campaign through their mobile-app.

1) Personalized Campaigns

The most effective marketing is personalized marketing. Swrve makes targeting the right customers with personalized campaigns easy.

Customer Satisfaction
Customer satisfaction is something that should be top of mind for all businesses. Loyal customers come about because they are happy with the entire experience of the service or the product that they are purchasing. Given how difficult it is to retain and monetize users, measuring this level of satisfaction is often a priority for the company. Now the only question is- how do you go about measuring this?
Onboarding
The bad news: 25% of users will open your mobile app precisely once, never to be seen again. The good news: you can improve that number by optimizing your app’s first-time user experience.
A/B Testing
Everybody is A/B testing these days. Or at least, it sometimes feels like that. That’s certainly a positive in one sense - making decisions on the back of user data rather than ‘the most persuasive person in the room’ is certainly a step in the right direction. Particularly on mobile, where one false move means an end to the consumer relationship, it’s worth getting experience perfect..
Consumers are spending more and more time on phones, and most have a hard time going longer than 7 minutes without interacting with their devices throughout the day. In turn, marketers want to make the most out of these multiplying touchpoint opportunities they may have via mobile. But, here’s some advice: It’s not all about mobile.
By: Michael Jones, RetailMeNot The tinsel has been taken down and the trees have been put away. Retailers made it through another holiday season—some more successful than others—and most are looking forward to the challenges and successes that 2016 will bring. Looking back on 2015, deemed “The Year of Mobile,” it’s clear that digital marketers began to understand how new technology would impact the shopper’s journey, both online and in-store. So, what’s the challenge for 2016? Better execution of mobile and cross-channel strategies. At least that’s my challenge to retailers.

Originally published on MarketingLand:

By Craig Weinberg, VP of Mobile, 3Q Digital

See if you can spot the most important question mobile marketers can ask themselves right now. Here are your options: