Mobile marketing

State of Holiday Shopping

Holiday shopping has triumphed as a long standing tradition, proving to be the most crucial time of year for marketers, advertisers, and shoppers alike. As the year of 2015 comes to a close, shopping online and in-store are officially no longer separate activities; rather, they are one in the same. Omnichannel now rules in how consumers research, spend, and save.

To better understand the consumer’s shopping activities for the upcoming holiday season, RetailMeNot, Inc. partnered with Placed Inc., the leader in location-driven insights and ad intelligence. In this independent study commissioned by RetailMeNot, Placed surveyed over 10,000 consumers from its mobile audience on their upcoming planned holiday shopping activities. The findings equip retailers with insights to successfully influence the omnichannel shopper and their purchasing behavior this holiday season.

Download for the full study.

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What the future of mobile data has in store

March 11, 2015

What does the boom of mobile data mean for digital marketers today? Check out the article below, or follow here to read the full article on Mobile Marketer.

By the time you finish reading the fourth paragraph of this article, users will send 240 million emails, Tweet 277,000 times, share content 2.46 million times on Facebook, upload 72 hours of new video to YouTube and post 216,000 photos to Instagram.

Auto marketers’ challenge: building channels to reach mobile shoppers

February 27, 2015

Marketers that develop new channels to reach mobile shoppers will be the winners in the automotive space this year as brands boost budgets to establish their identity with on-the-go buyers and hard-to-reach millennials.

JUICE Mobile CEO: Beacons Are The Gateway Drug To The Internet Of Things

January 27, 2015

In December, JUICE Mobile spun off its beacon network into a standalone ad tech company called Freckle IoT. Already the largest beacon network in the Canada marketplace, the company describes itself as “a testing ground for the activation of next-generation connected devices." The Toronto-based firm’s goal is to build a platform capable of talking to a variety of devices with the aim of driving store visits.

Infobip extends 2-way SMS messaging coverage to 40 countries

Infobip extends 2-way SMS messaging coverage to 40 countries

National numbers and short codes available to engage billions of mobile users across global markets including U.S., Brazil, China, Russia and South Africa

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Infobip

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Marriott Mobile App Launch

To stand out in the crowded travel marketing space and excite its target audience, Marriott needed to try something different. Beeby Clark+Meyler helped them achieve this by tapping into the ubiquitous smartphone itself as a secret marketing weapon. Our strategy: surround the traveler with a plea from his smartphone. The phone "pitched" the traveler on the benefits of getting the new free Marriott mobile app, and getting them both a vacation.

Express Delivers #OneHotDate Using Rich Media Messaging

It was one hot Valentine’s Day for Express shoppers as the retailer worked with Iris Mobile to create a special holiday campaign using Rich Media Messaging (RMM).

Valentine's Day Campaign

Valentine's Day Campaign

5 Mobile Advertising Trends for 2014

April 14, 2014

You Had Me At “HelloWorld” ePrize Announces Name Change and New SaaS Platform

After 15 years as ePrize, the digital marketing and creative firm unveils new name and rich consumer engagement platform

PLEASANT RIDGE, MI -- (Jan. 16, 2014)

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CEO HelloWorld (formerly ePrize)

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Express Opts for Rich Media Messaging to Boost Sales

Express Opts for Rich Media Messaging to Boost Sales
Mashable, December 17, 2013

Strong sales over the holiday season can make or break a year. Standing out from the crowd becomes even more important in a year like 2013, when Morgan Stanley has projected retail sales to be the weakest since 2008.

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Retail Mobile Marketing

Retail Mobile Campaign

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