mobile messaging | MMA

Avenue’s RMM Campaign Yields ROI of over 6,600%

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Submitter's Company: 
Iris Mobile

Avenue (www.avenue.com), a source for affordable fashion for real size women, launched a national campaign using Rich Media Messaging (RMM) technology on November 8, 2012.  The campaign has been promoted thr

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Express Delivers #OneHotDate Using Rich Media Messaging

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Submitter's Company: 
Iris Mobile

It was one hot Valentine’s Day for Express shoppers as the retailer worked with Iris Mobile to create a special holiday campaign using Rich Media Messaging (RMM).

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You Had Me At “HelloWorld” ePrize Announces Name Change and New SaaS Platform

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After 15 years as ePrize, the digital marketing and creative firm unveils new name and rich consumer engagement platform 

PLEASANT RIDGE, MI -- (Jan. 16, 2014)

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Express Opts for Rich Media Messaging to Boost Sales

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Express Opts for Rich Media Messaging to Boost Sales
Mashable, December 17, 2013

Strong sales over the holiday season can make or break a year. Standing out from the crowd becomes even more important in a year like 2013, when 
Morgan Stanley has projected retail sales to be the weakest since 2008.

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Chicago Shakespeare Theater, Leo Burnett & Iris Mobile wins BIG with over 10 awards for “Sunday in the Park with George”

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Chicago Shakespeare Theater and Leo Burnett USA kicked off fall production of “Sunday in the Park with George” with a surprise live performance by actors from the musical at the Art Institute of Chicago. What was surprising about the performance? The actors performed in front of a life-sized replica of the famous masterpiece by George Seurat, but this replica was missing key figures from the original work of art. After the performance the audience was encouraged to join a mobile messaging campaign to discover the secret of the missing characters.

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Chicago Shakespeare Theater, Leo Burnett & Iris Mobile win the Super REGGIE Award for “Sunday in the Park with George”

Chicago Shakespeare Theater and Leo Burnett USA kicked off fall production of “Sunday in the Park with George” with a surprise live performance by actors from the musical at the Art Institute of Chicago. What was surprising about the performance? The actors performed in front of a life-sized replica of the famous masterpiece by George Seurat, but this replica was missing key figures from the original work of art.

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Chicago Shakespeare Theater, Leo Burnett & Iris Mobile win Super REGGIE Award

Analyzing Big Data for customer insight

Back in 2010, Google executive chairman Eric Schmidt forewarned of an impending data explosion. “Between the birth of the world and 2003, there were five exabytes of information created. We [now] create five exabytes every two days,” he said.

Last year, about 2.5 exabytes of data were being created daily, an amount that is expected to double roughly every three years. If you are unclear as to how large an exabtye is, it looks like this: 1,000,000,000,000,000,000. According to the Harvard Business Review, that is the equivalent of about 20 million filing cabinets’ worth of text.