location-based marketing | MMA

The Definitive Guide to Location Data

There is a lot of confusion that exists about location data. Although the concept has been around for a while, the mobile advertising and marketing industries have a habit of making claims and conflating ideas so often that it becomes difficult to understand what is real, what is possible, and what is completely unfounded.

Gimbal's Definitive Guide to Location Data is a deep dive about how location technology works, the valuable data it generates, and where it can be applied.

2018 Holiday Advertising Forecast - Survey

This holiday season, retail spending, both online and in-store, could reach new heights. The latest Consumer Confidence Index numbers, which measure consumer sentiment towards buying intentions, haven’t been this high since October 2000, eighteen years ago.

To understand how and when retailers plan to reach holiday shoppers, we surveyed over 260 owners and managers of small-to-medium businesses in the United States. Find insights on:

  • Where SMBs will spend their holiday ad dollars
  • The influence of geotargeting
  • Which digital channels will get the most attention
  • Holiday ad spending trends 

MMA members can download a copy here.

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Research Type(s): 
Mandana Mellano, VP of Marketing, Thinknear by Telenav

Time to Shift from Mobile Marketing to Mobility Marketing

Time to Shift from Mobile Marketing to Mobility Marketing

Consumer mobility is reshaping both purchase behavior and marketing triggers.

Reveal Mobile Appoints New Data Science and Engineering Leadership

Submitter's Company: 
Reveal Mobile
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Reveal Mobile, a leader in location-based mobile marketing, announces today the appointment of two executives, John Haws as Chief Technology Officer and Jason Crocker as Vice President of Engineering. As the marketers and analysts continue to increase their use of location data, these new leaders add depth and strength in data science and engineering.

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Reveal Mobile Awarded Broad Patent For Locating Mobile Devices And Building Profile Databases Using Beacon Proximity Activity

Submitter's Company: 
Reveal Mobile
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Reveal Mobile, a leading innovator in monetizing location-based audience data, today announced it has been issued a U.S. patent for a groundbreaking technology that determines the specific location of a mobile device via beacon proximity activity while also predicting where the device is likely to appear next.

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Mobile Location and The Tale of Retail ROI

The use of mobile proximity targeting for retail customer acquisition grows in scale and sophistication each year. Techniques span from standard geofencing to complex campaigns that combine multiple location signals, such as lat/long, wifi, and beacons, as well as layering real-time and retargeting engagements. In this 45-minute webinar, inMarket and Reveal Mobile shed light on best practices for using location in retail, present case studies from world-class advertisers such as Starbucks and analyze the status and quality of location data available to the retail industry. Readers will have a clearer picture of the current status of the industry, detailed knowledge of the infrastructure deployed throughout the US, and a gameplan for creating, calculating and increasing ROI. Presenters: Cameron Van Peebles, CMO, inMarket Matthew Davis, VP Marketing, Reveal Mobile

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Digital Ecommerce Executive Michael Jones Joins Reveal Mobile Advisory Board

Submitter's Company: 
Reveal Mobile
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In the last five years there has been a massive explosion of smartphones and app usage. The retail sector, quick to embrace digital and ecommerce, now seeks to make sense out of the growing mobile ecosystem. They’re particularly interested in location data generated by their online and in-store audiences.
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Webinar: Two Case Studies on Geotargeting

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This 30 minute webinar highlights two successful local mobile advertising campaigns that leveraged beacons and geotargeting.
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Using Beacons & Geofences to Create Location Based Mobile Audiences Boosts Campaign Performance

Member Submitted Content
Submitter's Company: 
Reveal Mobile
The digital sales team team at WRAL was already well versed in sophisticated advertising techniques and audience segmentation. However, they lacked specific tools to build location-based audiences on their mobile apps. With over fifty percent of their digital traffic coming via mobile, they partnered with Reveal Mobile to deliver a creative location-based targeting solution to their sales team and to their advertisers.
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Hidden Secrets of Beacon Data

This PDF contains the slides from the Hidden Secrets of Beacon Data webinar, co-hosted by Reveal Mobile and The Location Based Marketing Association. We share new uses for beacons and never-before-seen data about the audiences bumping into beacons across the US. Brands will see examples of the type of audience data generated by placing beacons within retail locations. Which locations are most visited, which other places do customers visit, what other demographics can we learn? What can beacons tell us about Walmart or Target shoppers? What impact do beacons have on increasing audience data, building retargeting audiences, or driving app downloads? App publishers will hear advertising use cases leveraging both beacon-derived and location-based audience segments.

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Hidden Secrets of Beacon Data

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