Ecommerce | MMA Global


Michael Jones, senior VP of retailer and brand solutions at RetailMeNot, dives into three myths about the next generation of retail. Read the full article on

ekmPowershop is a leading build-it-yourself e-commerce solution with over 12,000 customers in the UK and Europe. It allows businesses to build their own online shop and includes appealing templates, full hosting, free support and m-commerce functionality.

Over the past three years, ekmPowershop noticed a shift in the devices being used to access its site. In queries, clicks, impressions and ad CTR, there’s been a year on year decline in desktop of 4%, while smartphones and tablets are on the up with a year on year increase of 26.5% and 25.2% respectively.

New Research from Havas Worldwide Reveals Only 16% of US Consumers Have Used a Mobile Device to Shop, Compared with 50% in China, 48% in Singapore, and 42% in India
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As our mobile world expands, the mobile channel has created new opportunities for retailers, marketers, and advertisers to drive traffic, sales, and customer loyalty. At the same time, it has become a complex landscape with moving parts and channels. Combining new devices with advanced marketing techniques, some retailers may be left wondering where to start their mobile efforts, and if they should begin during the holiday season. Research also provided by COLLOQUY and featuring a case study from Stage Stores.

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The mobile channel has vaulted itself into position to become the dominant way in which consumers search, share and shop; transforming the mobile and retail landscapes into a single entity. The rapidly growing smartphone penetration and capability has really begun turning marketing heads, fundamentally altering the power and scope of digital marketing. As marketers look toward 2012, high global penetration rates, ever increasing speed and demand have become the winning customer engagement trifecta for the retail sector.

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