Location Based Services | MMA Global

Location Based Services

Map of beacons in the United States

Reveal Mobile has detected and classified over 100,000 Bluetooth beacons in the United States.  How?

The Reveal Mobile SDK sits inside a few hundred news and weather apps across the country, touching millions of mobile devices monthly. As smartphones bump into any beacon, we detect that beacon bump.  If the user chooses to share location with the app, we see the latitude and longitude of where that bump occurred.  

Mobile Retail Guide
This white paper illustrates how retailers can engage, manage and monetize today’s connected customers through location-aware, branded mobile apps and in-store mobile technologies. "The data tells a clear story that apps, which were considered a mere fad a few years ago, are completely dominating mobile, and the browser has become a single application swimming in a sea of apps..."

There are a lot of misconceptions out there and a lot of misleading language about Geofencing. This post is designed to clear up any questions you may have and to compare and contrast App-based Geofencing and Network-based Geofencing.

The mobile channel has vaulted itself into position to become the dominant way in which consumers search, share and shop; transforming the mobile and retail landscapes into a single entity. The rapidly growing smartphone penetration and capability has really begun turning marketing heads, fundamentally altering the power and scope of digital marketing. As marketers look toward 2012, high global penetration rates, ever increasing speed and demand have become the winning customer engagement trifecta for the retail sector.

Click here to download the report 


Monica Desai, Greg Louer, Ryan King and Maria Wolvin from Patton Boggs LLP, provide us with an in-depth review on the government and regulator prospective surrounding the latest innovations and uses of location based services within the context of marketing.

In this report, we provide insight on the states of the LBS and Mobile Marketing/Advertising markets in the United States. We explore the evolution from subscription-based LBS towards free LBS and what is needed to make an ad-funded business model work. We discuss the benefits of bringing together the world of LBS and that of mobile marketing/advertising to create LBA. We further explain what the stakeholders in the market — consumers, advertisers, and the ―enabling companies (providers of LBS content, applications, and platforms) — stand to gain from LBA.

Finally, in the conclusion, we discuss what combination of technologies, business models, and strategies, need to align to unleash LBA’s market potential and why LBA is the path to creating more value in both the LBS and mobile advertising segments. We have also included the profiles and perspectives of several key market players that we interviewed in the first half of 2009, in an appendix.

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