push notifications | MMA

Calling it now: Push Notifications will go the way of social media

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Article link: https://medium.com/@BrazeTechnology/calling-it-now-push-notifications-wi...

By Myles Kleeger, President and Chief Revenue Officer

After a summer and fall packed with updates from technology giants like Google and Apple, marketers are settling into life with the new parameters for how and when to engage with users.

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Millennial on mobile device

There Is More to Engaging Millennials on Mobile than Kittens and Corgis

We are all well aware of millennials. Every article written in the past couple of years seems to be about them. I am one; you are one; crikey, the person next to you might even be one too. And yet marketers are still intimidated by these supposedly smart, self-absorbed creatures with the attention span of kittens (just as ruthless too) and the spending power of King Midas.
A Campaign Of One

A Campaign Of One

Let me tell you a (true) story that perfectly illustrates how powerful targeted, relevant marketing can be on mobile...

A cellular partner of Swrve's needed to rollout an upgrade campaign for the newly released iPhone6S. Specifically they wanted to lock in existing customers approaching the end of their contract term. They turned to Swrve to run this campaign through their mobile-app.

1) Personalized Campaigns

The most effective marketing is personalized marketing. Swrve makes targeting the right customers with personalized campaigns easy.

Web Push Is Here: The Marketing Channel That’s Been Missing

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Appboy
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Web push notifications are here. Learn why web push notifications are significant for marketers and how you can use them to boost your customer outreach.
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Infobip’s app engagement platform adds expert push notifications - Up to 14 million free push notifications available for developers and marketers to test the service

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Infobip
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LONDON, UK, 29 May 2014 – Infobip, the international provider of mobile messaging and payments has announced the addition of innovative features to its push notifications service oriented towards app developers, brands and marketers. All features of Infobip Push, including the newly-created Live Geo and Rich Media, can be tested for free, and as part of a special offer, Infobip clients can get up to 14 million free notifications by the end of the year.
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OtherLevels Announces Seamless Integration with Mobile Push for Amazon SNS API

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OtherLevels announced today that its sophisticated mobile message marketing platform works seamlessly with the recently released Mobile Push for Amazon Simple Notification Service (SNS) API.

Marketers now have a clear transition path from traditional Push Messaging services to a much more robust OtherLevels/Amazon SNS combination, enabling a full range of segmented targeting, retargeting, and A/B testing capabilities with Push and other types of mobile messaging.

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Analyzing Big Data for customer insight

Back in 2010, Google executive chairman Eric Schmidt forewarned of an impending data explosion. “Between the birth of the world and 2003, there were five exabytes of information created. We [now] create five exabytes every two days,” he said.

Last year, about 2.5 exabytes of data were being created daily, an amount that is expected to double roughly every three years. If you are unclear as to how large an exabtye is, it looks like this: 1,000,000,000,000,000,000. According to the Harvard Business Review, that is the equivalent of about 20 million filing cabinets’ worth of text.

Measuring Your Mobile Campaigns Beyond the Open Rate

What Marketers Need to Learn from Gaming

Humans have always been hardwired for the rush of a challenge and pride in beating opponents.  Now marketers are discovering the "power of play" to boost customer interaction.

How proper push messaging can keep your players engaged