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soundbite communications

Seizing the Mobile Marketing Opportunity: Research Findings on Adoption, Growth and Strategies That Work

Are you eager to start using the mobile channel in your marketing initiatives but want to see hard data before making the leap?  SoundBite Communications commissioned Luth Research to survey a group of key marketing executives on their adoption of mobile marketing, and the results are in:

  • 52% said Mobile Marketing’s ROI is higher than traditional programs
  • 38% have had success using mobile marketing to attract new customers
  • 45% are using mobile channel in their customer loyalty marketing 

Learn more about these stats and dozens more!

Click here to download this complimentary whitepaper.

Seizing the Mobile Marketing Opportunity Whitepaper

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Industry Resources
Mobile marketing
Luth Research
soundbite communications
executive survey

SoundBite Communications Acquires Americas Operations of 2ergo Group plc

BEDFORD, Mass. and ARLINGTON, Va., February 27,2012 —The 2ergo Americas acquisition extends SoundBite’s client base to include leading companies in the telecom, media and consumer packaged goods industries while enhancing SoundBite’s existing mobile marketing offering with self-service SMS, mobile coupons, QR code and mobile web platforms, as well as carrier-grade scalability and Latin American connectivity. The acquired business operates principally in North America and brings SoundBite a talented, committed team with deep mobile marketing expertise.

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Mobile marketing
pondifi
2ergo
soundbite communications
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News Type: 
Member Press Release