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2020 Vision — Mobile Blurs the Lines of Omnichannel Retail

Mobile Increases Interest in Buy Online Pick Up in Store Options


Brand and retail launch partners look forward to increased demand, traffic to the aisle, and in-store conversion REDWOOD CITY, Calif. – February 14, 2017 -- Shopkick, the leading shopping rewards app that engages people with brands and drives in-store action, today announces it has opened up Shopkick Grocery to brand and grocery partners, inviting participation in the consumer launch in early April.
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Think with Google - Thanksgiving and Black Friday Data Points from Google

Just published on Think with Google - Consumers Divided Their Time Between a Variety of Stores as the Holiday Season Kicked Off. Thanksgiving Day and Black Friday, collectively, marked the official start of the holiday shopping season. And shoppers were gobbling up deals from a variety of retailers—both online and brick-and-mortar—as they looked to snag the season’s hottest gifts. Read more

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Think with Google - Shoppers Gobble Up In-Store Black Friday Deals on Mobile

Just published on Think with Google - Mobile & Retail - Store foot traffic surged on Black Friday compared to an average weekend day in November, with electronics, clothing, and toy stores seeing some of the biggest jumps. Black Friday also had the highest number of mobile shopping searches, with Thanksgiving coming in a close second.

Think with Google - Consumer Behavior During The Holidays

Just published on Think with Google - Mobile & Retail - This is the year of the supershopper. These savvy consumers have embraced mobile shopping, are open to new brands and products, and are turning to their devices for information and inspiration. Read more.

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Think with Google - An Agency Perspective: Elevating Digital Marketing Performance

Think with Google - An Agency Perspective: Elevating Digital Marketing Performance

Just published on Think with Google - Mobile & Retail - Mobile is the new battleground for brands, yet many marketers struggle to understand how digital marketing trends can influence growth. Google's VP of Marketing, Lisa Gevelber, spoke to SVP of Media at iCrossing, Christine Bensen, about how brands can elevate performance in a mobile-first world.

Think with Google - A Marketer's Guide to Holiday Supershoppers

Just published on Think with Google - Holiday & Mobile. People around the world have transformed into supershoppers seemingly overnight, thanks to instant access to unlimited inspiration and information. We've uncovered the traits that define this new supershopper. Here's how to capture their attention this holiday season - Written by Julie Krueger, Retail Industry Director at Google (Oct 2016). Read more

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Think with Google - A Marketer's Guide to Holiday Supershoppers

Beacons Build Bigger Audiences - Analysis of Retail Visits at Four Carriers

It's no secret that companies, brands, and retailers are deploying beacons by the tens of thousands. The majority of the use cases we read about focus on one primary use case for beacons: the push notification. Walk in to a store, have that store's app on your phone, the app detects the beacon, the app sends you a push notification based upon that beacon bump. This type of marketing, when done right, holds big potential for mobile marketing. We believe that there's even bigger potential to use beacons for two different reasons. Retargeting Attribution Because beacons work passively in the background, they enable companies to build bigger audiences. Using lat/long to place someone at a location typically requires that person to pen their phone at that location. Even then, the accuracy is pretty poor. There's a key point here: beacons build bigger audiences than lat/long. We analyzed visitors to the retail locations of the four major mobile carriers: Verizon, AT&T, Sprint, and T-Mobile. The result are pretty incredible. Verizon, which has beacons installed nationwide, builds audiences that were 200-300% larger than their peers. So what?

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State of Holiday Shopping

Holiday shopping has triumphed as a long standing tradition, proving to be the most crucial time of year for marketers, advertisers, and shoppers alike. As the year of 2015 comes to a close, shopping online and in-store are officially no longer separate activities; rather, they are one in the same. Omnichannel now rules in how consumers research, spend, and save. 

To better understand the consumer’s shopping activities for the upcoming holiday season, RetailMeNot, Inc. partnered with Placed Inc., the leader in location-driven insights and ad intelligence. In this independent study commissioned by RetailMeNot, Placed surveyed over 10,000 consumers from its mobile audience on their upcoming planned holiday shopping activities. The findings equip retailers with insights to successfully influence the omnichannel shopper and their purchasing behavior this holiday season.


Download for the full study.

Home decor retailer sees 118% increase in in-store visits attributable to RetailMeNot with in-store offer

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