Think with Google - Shoppers Gobble Up In-Store Black Friday Deals on Mobile | Mobile Marketing Association
December 8, 2016
Submitted by Google

Just published on Think with Google - Mobile & Retail - Store foot traffic surged on Black Friday compared to an average weekend day in November, with electronics, clothing, and toy stores seeing some of the biggest jumps. Black Friday also had the highest number of mobile shopping searches, with Thanksgiving coming in a close second. Read more.