Perspectives | Mobile Marketing Association
 NEW
2019 Indonesia Mobile Ecosystem Report

The Mobile Marketing Association (MMA) Indonesia, released the inaugural Indonesia Mobile Ecosystem Report 2019, following the successful launch of the Mobile Ecosystem Report published in Vietnam and India. 
 

Release Date: 
December, 2019
File Size: 
8.81MB
 NEW
  • Mobile Ad Fraud is amongst the top three challenges facing Vietnamese advertisers, who think they are not spending enough to combat the problem compared to the industry average.
  • The main cause is believed to be the lack of disincentives and penalties against the problem, as well as the lack of transparency due to the complex web of middlemen.
  • Vietnamese advertisers believe that they are most vulnerable towards traffic fraud whilst some claim to have been to be able to eliminate ad fraud of such categories.
Release Date: 
December, 2019
Topics: 
Release Date: 
December, 2018
Case studies about Danone, Patrón, Swarovski and more will change how you employ location data
Release Date: 
December, 2018
Members Only
Release Date: 
October, 2017
Members Only
Release Date: 
October, 2017
Members Only
Release Date: 
October, 2017

The Smartphone Usage and Behaviour report from Kantar IMRB & MMA (Jan-Mar 2017) shows that time-spent on smartphones jumped 16% over the previous quarter. Strong demand for messaging services, social media platforms, and entertainment apps helped to drive the expansion of mobile internet usage. But what interested us the most is that we’re now beginning to see the result of government initiatives in driving literacy about digital payments. For the first time we’re seeing usage of mobile wallets among less affluent sections (SEC C/D/E).

Release Date: 
June, 2017
Category: 
Release Date: 
March, 2017
File Size: 
88 KB
The last quarter of 2016 shows that mobile internet usage increased by 29%. The strong gains were driven by a number of industry factors like the launch of 4G services, and the impact of demonetization. The Smartphones Usage and Behaviour report from Kantar IMRB & MMA (Oct-Dec 2016) enables all members of the ecosystem to stay updated with consumer mobile trends and media consumption habits. At the same time, it elaborates the role of mobile as an influencer in the consumer’s path-to-purchase.
 
Release Date: 
March, 2017
Category: 
Members Only
Release Date: 
December, 2016
File Size: 
7.3 MB
Members Only
Release Date: 
November, 2016