The state of Social commerce & Live-streaming in Vietnam | MMA Global

The state of Social commerce & Live-streaming in Vietnam

April, 2022
social commerce

The term "social commerce" refers to the "purchasing and selling that occurs on social media and other networking sites." Social commerce offers the particular advantage of engaging customers and enabling them to buy things inside their comfortable social media environment. According to Accenture, global social commerce is predicted to increase three times faster than conventional commerce, from $492 billion in 2021 to $1.2 trillion in 2022. Social commerce is one of the main e-commerce channels in Vietnam, owing to the population's high Internet and social media usage rates. In the third quarter of 2021, 20% of Vietnamese customers will use social commerce to make online purchases.​​

Not an MMA Member? Please fill out the form below to find how you can get access to this document and to learn more about other useful resources.