Agenda | Mobile Marketing Association

Sunday, July 21, 2019

2:00pm – 5:00pm

Global Board Meeting

Sonoma Valley Room | *Open to invited board and marketers


4:30pm

Depart from Hotel to Offsite Distillery


5:00pm – 6:00pm

Cocktails

Offsite: Hanson of Sonoma Distillery


6:00pm – 6:10pm

Welcome Remarks


6:15pm – 7:30pm

Dinner

Offsite: Hanson of Sonoma Distillery

In Partnership With:

7:30pm – 7:45pm

Welcome from MMA

7:45pm – 8:45pm

Inspirational Keynote


8:45pm – 9:45pm

After Party

Breezeway lawn | *Family, Partners and Friends Welcome to Join


Monday, July 22, 2019

6:30am – 7:30am

Yoga

Fitness Studio @ Spa

*Family, Partners and Friends Welcome to Join

7:30am – 8:45am

Breakfast

Breezeway Lawn


9:00am – 9:10am

Welcome from MMA

Pavilion


9:10am – 9:20am

MMA Host Welcome

Pavilion

9:20am – 9:50am

Session 1

Pavilion


9:50am – 10:20am

Session 2

Pavilion

CMO
Calvin Klein

10:20am – 10:50am

Driving E-Commerce Through Communities

Pavilion

Chipotle has been engaging communities to drive breakthrough digital sales in unconventional ways. Learn how they are using social listening to identify passion points for key audiences and create relevant campaigns that speak directly to them. The intersection of content, culture and digital access are unlocking these new opportunities to connect and engage. Chris Brandt, CMO at Chipotle will discuss examples from Free Delivery Bowl to Lifestyle Bowls and the new Chipotle Rewards program that illustrate how the brand is driving e-commerce trial and engagement with target consumers.
CMO
Chipotle

10:50am – 11:15am

Networking Break

Breezeway Lawn

In Partnership With:

11:15am – 11:45am

Session 4

Pavilion

Chief Marketing Officer
American Family Insurance

11:45am – 12:15pm

How Turo is Redefining Personal Mobility

Pavilion

Described as the Airbnb of cars, Turo is the world’s leading peer-to-peer car sharing marketplace. Since its inception in 2009, Turo has raised more than $200 million, experienced tremendous growth and expanded to over 5,500 cities across the US, Canada and Europe. In this session, Andrew Mok, CMO at Turo, will share the company’s past and future growth strategies, how Turo is changing the economics of car ownership, and what this all means for the future of personal mobility.
Chief Marketing Officer
Turo

12:15pm – 12:45pm

Session 6

Pavilion

In Partnership With:

12:45pm – 1:55pm

Networking Luncheon

In Partnership With:

2:00pm – 2:50pm

Deep Dive Sessions

In Partnership With:

3:00pm – 3:50pm

Deep Dive Sessions

In Partnership With:

4:00pm – 4:50pm

Deep Dive Sessions

Brand Marketer Town Hall

Solutions Providers Town Hall

5:30pm – 6:30pm

Cocktails


6:30pm – 8:30pm

Dinner

Ram's Gate Winery | *Family, partners and friends welcome to join


8:30pm – 10:00pm

After Party

Breezeway Lawn | * Family, partners and friends welcome to join


Tuesday, July 23, 2019

6:30am – 7:30am

Yoga

Fitness Studio @ Spa

*Family, Partners and Friends Welcome to Join

7:30am – 8:45am

Breakfast

Breezeway Lawn | Presentation begins at 8:15am

In Partnership With:

9:00am – 9:10am

MMA Host Welcome

Pavilion

9:10am – 9:15am

MMA Host Welcome

Pavilion

9:15am – 9:45am

The Pinnacle of Mobility

Pavilion

The pace of change in the automotive industry is accelerating dramatically. As General Motors’s global luxury marque and technology leader, Cadillac has taken the lead in GM’s pursuit of a world of Zero Crashes, Zero Emissions and Zero Congestion. To achieve this vision, Cadillac is accelerating the refinement and integration of several enabling technologies, including Super Cruise – the first hands-free driving technology for freeways– and Vehicle-to-Infrastructure connectivity (V2X). Cadillac’s Global Chief Marketing Officer, Deborah Wahl, will discuss next-generation technologies and ownership models that promise to redefine personal transportation as we know it.
Chief Marketing Officer
Cadillac

9:45am – 10:15am

National Geographic Uses Immersive Storytelling Technologies to Connect Audiences with a World Out of Reach

Pavilion

At a time when older brands struggle to keep pace with today’s evolving media landscape, National Geographic continues to connect and stay relevant by way of dynamic, 360 storytelling, immersive brand experiences and a social media presence that rivals the world’s biggest stars. In this session, Jill Cress, Chief Marketing and Communications Officer at National Geographic Partners will share how it is harnessing the power of their iconic yellow border and refocusing on its true mission by embracing immersive storytelling technologies and offering personalized content that inspires the inner explorer in all of us
Chief Marketing and Communications Officer
National Geographic Partners

10:15am – 10:45am

MMA MOSTT Research Study

Pavilion

A MMA MOSTT Research Study: Competing on M.A.R.S. – A Look Into the Emerging Marketing Capabilities for Today’s Market​

This session shares key findings from a year-long study of changes in marketing capabilities by firms seeking to compete more effectively in today’s increasingly technology-led environment. Join Omar Rodriguez Vila, Phd as he shares a new model for the organization of marketing work centered on the development of value stacks, the creation of organizational links​, and the design of learning loops. The presentation will provide examples of how the development of these emerging practices vary across firms, and insights to select the right model for your organization.
Associate Professor of Practice in Marketing
Goizueta Business School, Emory University
In Partnership With:

10:45am – 11:00am

Networking Break

Breezeway Lawn

In Partnership With:

11:00am – 11:30am

Brands That Move People

Pavilion

Brands That Move People

For over 120 years, PepsiCo’s beverage brands have inspired each new generation by genuinely looking at ways the brands can make a difference in people’s lives. In this session Greg Lyons, Chief Marketing Officer at PepsiCo Beverages North America, shares how the company’s commitment to understand, inspire and value its consumers drives new marketing and product innovations, better business decisions and increased growth. Attendees will also discover how PepsiCo’s pledge to put people at the heart of everything it does has transformed the culture of its marketing organization.
Chief Marketing Officer
PepsiCo Beverages North America

11:30am – 12:00pm

Session 5

Pavilion


12:00pm – 12:30pm

Tech Futures

Pavilion

Most people are now online, but most of the money is still not. If we think we’re in a period of disruption right now, how will the next big platform shifts — like machine learning, AI, and crypto/blockchain technology — impact huge swathes of retail, manufacturing, marketing, fintech, and entertainment? Hear Benedict Evans, Partner at Andreessen Horowitz talk about where we are now and how things may change over the next decade.​
Partner
Andreessen Horowitz

12:30pm – 1:00pm

Lunch on the Go

Pavilion Foyer


1:30pm

Afternoon Activities

*Family, partners and friends welcome to join

Golf

Sonoma Golf Club

Wine Tasting

Family Activity

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