The pace of change in the automotive industry is accelerating dramatically. As General Motors’s global luxury marque and technology leader, Cadillac has taken the lead in GM’s pursuit of a world of Zero Crashes, Zero Emissions and Zero Congestion. To achieve this vision, Cadillac is accelerating the refinement and integration of several enabling technologies, including Super Cruise – the first hands-free driving technology for freeways– and Vehicle-to-Infrastructure connectivity (V2X). Cadillac’s Global Chief Marketing Officer, Deborah Wahl, will discuss next-generation technologies and ownership models that promise to redefine personal transportation as we know it.

This session shares key findings from a year-long study of changes in marketing capabilities by firms seeking to compete more effectively in today’s increasingly technology-led environment. Join Omar Rodriguez Vila, Phd as he shares a new model for the organization of marketing work centered on the development of value stacks, the creation of organizational links​, and the design of learning loops. The presentation will provide examples of how the development of these emerging practices vary across firms, and insights to select the right model for your organization.

For over 120 years, PepsiCo’s beverage brands have inspired each new generation by genuinely looking at ways the brands can make a difference in people’s lives. In this session Greg Lyons, Chief Marketing Officer at PepsiCo Beverages North America, shares how the company’s commitment to understand, inspire and value its consumers drives new marketing and product innovations, better business decisions and increased growth. Attendees will also discover how PepsiCo’s pledge to put people at the heart of everything it does has transformed the culture of its marketing organization.

Most people are now online, but most of the money is still not. If we think we’re in a period of disruption right now, how will the next big platform shifts — like machine learning, AI, and crypto/blockchain technology — impact huge swathes of retail, manufacturing, marketing, fintech, and entertainment? Hear Benedict Evans, Partner at Andreessen Horowitz talk about where we are now and how things may change over the next decade.​