Greg Lyons | Mobile Marketing Association
Greg Lyons
SVP, CMO
Pepsi

Greg is Chief Marketing Officer, PepsiCo Beverages North America (PBNA), where he leads the holistic business, brand and consumer agenda across PepsiCo’s $22 billion beverage portfolio in the U.S. These brands include Pepsi, Mtn Dew, Aquafina, LIFEWTR, bubly, Lipton, Pure Leaf, Brisk, AMP Energy and Starbucks. Greg has been with PepsiCo for over 18 years.

He took over the role of Chief Marketing Officer, PBNA in January 2017 and since then has, among other milestones, launched LIFEWTR, PepsiCo’s premium bottled water, into a more than $300 million brand; grown Pepsi Zero Sugar double digits and doubled PBNA’s e-commerce sales. PBNA’s most recent launches include bubly, PepsiCo’s new flavored sparkling water, as well as Mtn Dew AMP Game Fuel, an energy drink designed by and for gamers.

In 2018, Greg was included on the Adweek 50 list, as well as the publication’s list of the top tech-savvy CMOs. In 2017, he was included on Business Insider’s list of the 50 most innovative CMOs.