Thursday, February 18, 2021 - 6:30am to 7:30am CET
The pandemic has forced brands to better understand their customers behavior and journeys. Even a FMCG brand like FrieslandCampina, one of the world’s largest dairy companies which is always available in supermarkets — needs to adapt its e-commerce and content strategies.
How can non-D2C brands get closer to their customers and understand changing consumer behavior and customer journeys better?
Wednesday, February 17, 2021 - 11:00am to 12:00pm EST
This debate will include five analytic panelists, each in support of one of the presented marketing growth frameworks. The analytics will debate via a live, in-person or virtual session, discussing the scientific basis of each. This be a technical conversation, dissecting the research and mathematics behind each framework to better understand the mechanics behind each theory.
Wednesday, January 27, 2021 - 11:00am to 12:00pm EST
This session will summarize the six marketing growth framework presented as part of the series and provide strategic guidance around the pros, cons, and considerations of each.
Wednesday, January 20, 2021 - 7:30am to 8:30am GMT
Join AdColony as we talk to marketers from P&G, Camelot, Dentsu, GroupM, Mindshare, and the Mobile Marketing Association for a discussion around how audiences' attention has shifted to mobile gaming.
We will dive into the latest consumer data, and talk about both the challenges and opportunities that marketers encounter with mobile gaming.
Social media consumption has increased during lockdown as you might expect, but now people are spending just as much time playing games on their smartphones - accounting for around 35% of mobile screen time.
Wednesday, January 20, 2021 - 7:30am to 8:30am GMT
Join AdColony as we talk to marketers from P&G, Camelot, Dentsu, GroupM, Mindshare, and the Mobile Marketing Association for a discussion around how audiences' attention has shifted to mobile gaming.
We will dive into the latest consumer data, and talk about both the challenges and opportunities that marketers encounter with mobile gaming.
Social media consumption has increased during lockdown as you might expect, but now people are spending just as much time playing games on their smartphones - accounting for around 35% of mobile screen time.
Wednesday, January 13, 2021 - 7:00am to 8:00am GMT
What the audio streaming revolution means for marketers!
Consumers around the world are cutting the cord to cable TV and migrating their viewing and spending habits to Connected TV. Sitting at the convergence of TV and mobile phones, CTVs offer an app ecosystem similar to those on mobile — meaning consumers can watch shows, play games, learn a new language, listen to music or stream their favourite exercise classes from their television.
More than half of brands moving budgets to connected TV at the expense of other media.
Gen Z is part of the largest generation globally and as fairly new consumers with increased buying power and influence, companies have the opportunity to earn their loyalty in a way that resonates with this mobile-native generation. Hear Skye Featherstone, Product Marketing Manager, Direct Response, at Snap, Inc, and Amir Ghodrati, Director of Market Insights at App Annie, discuss the latest insights on Gen Z across categories and markets, learn what these apps have done to achieve success and what makes Gen Z different from previous generations.
Thursday, December 10, 2020 - 4:00am to 5:00am IST
Marketing Technology adoption in India is in a growth phase and the report gives you current and rich insights into how diverse Indian companies are investing in it. We will unveil the results of our exclusive survey amongst leading marketers in India on Marketing Technology adoption.
Key takeaways :
Current usage of MarTech
Share of marketing budget for MarTech
Types of marketing technology most used
Future of marketing technology adoption trends and much more
Wednesday, December 9, 2020 - 5:30am to 6:30am IST
The session deep dives into the role of personalization in enhancing the ROI for the retail and eCommerce industry and provides a roadmap for improving their personalization efforts across ever-changing customer journey leading to higher revenues and ROI.
Everyone knows that data is essential to modern marketing. But while companies around the world are investing in new marketing technologies to gather and manage customer data, they often find that these investments don’t accomplish much. One of the biggest challenges marketers face is not knowing what to track, measure, and the impact this has on their marketing strategy.
