Head of Performance product, Operations & Retail Media. Mazen is a seasoned leader with extensive global experience in marketing and digital transformation, now based in Dubai. Currently the Head of Performance Product, building Retail Media for the group, he spearheads the strategic expansion of Retail Media Network (RMN) offerings, forging key partnerships with Landmark Exclusive, MAF/Carrefour, and Al Shaya. His focus is on building advanced RMN capabilities to drive significant value for clients. Prior to this, Mazen was an Advisor/Director at Techombank in Vietnam, responsible for Integrated Marketing, Digital, Measurement, and Transformation. He also served as the Global Head of Performance Marketing for Borzo delivery in Amsterdam and Global Head of Digital Media & Martech for Frieslandcampina, leading large international teams. His expertise spans media, Martech, CRM, Affiliate, Website/SEO, and innovation, overseeing global digital strategies and transformations. He is an active member of several industry bodies, holds numerous certifications, and has won digital awards. Beyond his professional achievements, Mazen is a world marathoner and Guinness World Record holder, having completed over 100 full marathons.