Prior to joining Techcombank, Mazen accumulated 13 years of diverse working experience in business digital marketing, directly managing and implementing SEM and digital marketing campaigns for high-end industries such as Emirates, Cartier, Jaeger-LeCoultre, Montblanc... in various markets. In the past 6 years, he has worked for Friesland Campina Group in the Netherlands and Singapore as Head of Global Digital Media & Martech SN/CD, and Head of Global Digital Factory, specializing in integrated media marketing performance & efficiency management, budget & ROI management.