Wednesday, September 23, 2020 - 8:00am to 9:00am CEST
We know that discussions continue about whether mobile is a channel or, well just mobile. It’s clear some marketers have moved to a mobile-first strategy given that’s where they’ll find their customers.
But even so, with the pace of change and speed to market (or lack of), we believe that there’s a need to understand how mobile mature your business is.
Be it your product (your website and/or app), your marketing, how you measure effectiveness and how you’re organised. These create new challenges and the need for new metrics.
Tuesday, September 22, 2020 - 7:30am to 8:30am BST
This webinar will cover the key findings for this year’s report* with comparisons to previous years.
Followed by a discussion, interpretation and what it all means though the eyes of a brand marketer and an agency.
· Mobile budgets have been impacted by the COVID-19 pandemic and half of the sample are allocating in excess of 25% of their budget to mobile, up from 40% last year. Mobile is the fastest growing medium.
· Mobile video remains the key creative asset with marketers starting to create mobile-specific content to drive engagement
Wednesday, September 16, 2020 - 7:30am to 8:30am BST
The global pandemic has set off a chain reaction of shocks – from digital surge to brand loyalty shocks. Retail leaders navigating this time of exceptional uncertainly need steady focus to manage current challenges. In the future operating models and capabilities, that allow agility and efficiency to quickly capture pockets of growth, will be more relevant to retailers than ever before.
Marketers may be familiar with at least one leading marketing growth model but may not be aware of all - let alone have had the opportunity to hear each position from the authoring thought leaders live.
Through The Great Marketing Growth Debate, you can learn the details of each framework and engage with the respective thought leader - so you can make educated decisions on the optimal approach to drive growth for your business.
Framework Summary: It is not possible to use short-term performance metrics to drive long-term success
Wednesday, September 9, 2020 - 7:30am to 8:30am BST
The context for our careers has changed. Gone are the days of linear, predictable, 'ladder like' paths instead uncertainty, change and ambiguity are the new normal.
To navigate our increasingly 'squiggly' careers self-awareness and continual learning is now an imperative.
In this action focused webinar, Sarah Ellis, co-founder of award-winning career development company Amazing If, will share:
Thursday, September 3, 2020 - 3:00am to 4:00am SGT
MMA is committed to celebrating and honouring the talented teams who are blazing new trails & inspiring the broader marketplace on mobile's impact in the marketing mix via - SMARTIES APAC Awards - the only awards platform to recognise mobile marketing.
This exclusive webinar will share insights on crafting a successful campaign into a SMARTIES APAC winning story.
Coca-Cola Indonesia and GOJEK Celebrate Moments That Matter with Coca-Cola
There is no ignoring the fact that the smartphone has changed the way we consume content, and as such, the way we market. And yet marketers and creatives globally are only just starting to understand what it takes to make award-winning and effective work on this new canvas.
Join the MMA, Kantar, Facebook and leading industry voices as we launch the Mobile Creativity Playbook; summarising our top tips for maximising your mobile creative, and to discuss what new insights we’ve learned over the past year through our combined research.
While the future is unpredictable, one thing is for certain: now is the time to get ahead of what’s to come by leveraging data and insights, embracing next-gen technology, and driving performance. In this in-depth conversation with Verizon Media’s James Colborn, Head of Global Data Solutions and the MMA’s Vassilis Bakopoulos, Head of Insights and Research, you’ll hear about the latest trends that will help you build your brand in an uncertain world.
Want to see how leading brands and agencies cut through the clutter to build powerful, interactive brand experiences that drive record engagement? Join InMarket for an upcoming webinar where they share their H1 2020 Breakthrough Moments winners and reveal how brands like STIHL and their agency PowerChord surpassed industry benchmarks—with 18%+ CTR—leveraging InMarket’s real-time, interactive Moments brand experiences.
