Wednesday, September 30, 2020 - 7:30am to 8:30am BST
At its annual developer conference in June 2020, Apple announced that its latest operating system, iOS14, will ask users to opt in to share device information with app developers and their technology partners. Since then, the topic has been subject of intense speculation. Join us to find out how iOS14 changes the app marketing landscape.
Smartphones have become an integral part of our everyday lives and we spend more and more time with mobile devices. But mobile is not only a technical device, but more a usage behaviour. Consuming content on mobile devices is fundamentally different from desktop or traditional media. It is more individual, faster and more frequent.
Wednesday, September 23, 2020 - 8:00am to 9:00am CEST
We know that discussions continue about whether mobile is a channel or, well just mobile. It’s clear some marketers have moved to a mobile-first strategy given that’s where they’ll find their customers.
But even so, with the pace of change and speed to market (or lack of), we believe that there’s a need to understand how mobile mature your business is.
Be it your product (your website and/or app), your marketing, how you measure effectiveness and how you’re organised. These create new challenges and the need for new metrics.
Tuesday, September 22, 2020 - 7:30am to 8:30am BST
This webinar will cover the key findings for this year’s report* with comparisons to previous years.
Followed by a discussion, interpretation and what it all means though the eyes of a brand marketer and an agency.
· Mobile budgets have been impacted by the COVID-19 pandemic and half of the sample are allocating in excess of 25% of their budget to mobile, up from 40% last year. Mobile is the fastest growing medium.
· Mobile video remains the key creative asset with marketers starting to create mobile-specific content to drive engagement
Wednesday, September 16, 2020 - 7:30am to 8:30am BST
The global pandemic has set off a chain reaction of shocks – from digital surge to brand loyalty shocks. Retail leaders navigating this time of exceptional uncertainly need steady focus to manage current challenges. In the future operating models and capabilities, that allow agility and efficiency to quickly capture pockets of growth, will be more relevant to retailers than ever before.
Marketers may be familiar with at least one leading marketing growth model but may not be aware of all - let alone have had the opportunity to hear each position from the authoring thought leaders live.
Through The Great Marketing Growth Debate, you can learn the details of each framework and engage with the respective thought leader - so you can make educated decisions on the optimal approach to drive growth for your business.
Framework Summary: It is not possible to use short-term performance metrics to drive long-term success
Wednesday, September 9, 2020 - 7:30am to 8:30am BST
The context for our careers has changed. Gone are the days of linear, predictable, 'ladder like' paths instead uncertainty, change and ambiguity are the new normal.
To navigate our increasingly 'squiggly' careers self-awareness and continual learning is now an imperative.
In this action focused webinar, Sarah Ellis, co-founder of award-winning career development company Amazing If, will share:
