This webinar will cover the key findings for this year’s report* with comparisons to previous years.

Followed by a discussion, interpretation and what it all means though the eyes of a brand marketer and an agency.

· Mobile budgets have been impacted by the COVID-19 pandemic and half of the sample are allocating in excess of 25% of their budget to mobile, up from 40% last year. Mobile is the fastest growing medium.

· Mobile video remains the key creative asset with marketers starting to create mobile-specific content to drive engagement

· 94% of marketers see mobile as an effective medium, with three quarters using engagement metrics to measure this effectiveness

*The report is based on a survey of 600 marketing professionals across 26 markets in EMEA carried out in April and May 2020 by WARC, the global authority on marketing effectiveness, for the MMA.