MMA CMO Fireside chat: “Modern Marketing in a Connected World” | MMA Global

MMA CMO Fireside chat: “Modern Marketing in a Connected World”

Thursday, September 24, 2020 - 3:45pm to 4:15pm CEST

Region: 
Watch the Webinar:

Overseeing the one of the largest marketing organizations globally comes with challenges and opportunities. Join Deborah Wahl, CMO of GM in conversation with Greg Stuart, CEO of the MMA and co-author of ‘What Sticks: Why Advertising Fails…’, for an in-depth conversation on how marketing is changing, how it needs to change, and how brands can win in the increasingly complex, connected world.  Looking at the future of marketing, Deb and Greg will discuss the continued importance of modern measurement, re-imagining marketing org, changes in creativity by modern marketers, the application of data and the ever-growing need to advocate for a cleaner, more efficient and effective digital ecosystem.

Speakers: 
Former SVP & Global CMO, GM Marketing
General Motors
CEO
MMA Global