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Join AdColony as we talk to marketers from P&G, Camelot, Dentsu, GroupM, Mindshare, and the Mobile Marketing Association for a discussion around how audiences' attention has shifted to mobile gaming.We will dive into the latest consumer data, and talk about both the challenges and opportunities that marketers encounter with mobile gaming.Social media consumption has increased during lockdown as you might expect, but now people are spending just as much time playing games on their smartphones - accounting for around 35% of mobile screen time.We will discuss how mobile gaming is offering marketers brand-safe environments, and stunning HD creativity at scale.WIN A PAIR OF APPLE AirPods! -Make sure you are listening, as five lucky people will win a pair of Apple AirPods by answering a question correctly at the end.Agenda and panellists: - Introduction by MMA – Chris Babayode Managing Director MMA- The stats… It’s not just kids! GWI UK latest UK consumer usage stats for mobile gaming .. Duncan Kavanagh - Accounts Manager (Media) and Tom Morris - Junior Insights Writer- A virtual world of opportunity – How game developers are creating a perfect world for marketers - Heba Guirguis - Product & Partnership Manager at BoomBit and Chris Blight – Country Manager, UK at AdColony- Safe pair of hands - Brand Safety in Gaming – Stefan Randjelovic, Director, Brand Safety & Digital Risk EMEA at GroupM- Multi-player panel - what do brands want from mobile gaming and what are their reservations… our esteemed panel discuss why gaming is an important part of their media mix