The session deep dives into the role of personalization in enhancing the ROI for the retail and eCommerce industry and provides a roadmap for improving their personalization efforts across ever-changing customer journey leading to higher revenues and ROI.​

Key highlights:

• Current turbulent environment has disrupted the way people buy products & services
• Consumer behavior has become even more volatile, and they expect a deeper level of connection
• Growth momentum in Digital retail and ecommerce hasn’t come without its own challenges
• ROI has never been more important than now to ensure that each marketing dollar is spent effectively
• Personalization of the offering leading to enhanced experience can be the key for marketers 

Who Should Attend:

• Chief Marketing Officers
• VP/AVP - Marketing/Digital
• Sr. Marketing Manager
• Digital Marketing Manager
• CIO/CTO​