The pandemic has forced brands to better understand their customers behavior and journeys. Even a FMCG brand like FrieslandCampina, one of the world’s largest dairy companies which is always available in supermarkets — needs to adapt its e-commerce and content strategies. 

How can non-D2C brands get closer to their customers and understand changing consumer behavior and customer journeys better? 

What’s an effective media-mix for brands to ensure they stay top of mind on the one hand but also spend advertising money effectively as no brand can afford to be everywhere? Which new, innovative channels should you test as a non D2C-brand? How do you prepare for a post-cookie era?

Listen to our podcast with Mazen Mroueh, Global Digital Media and Technical Lead at FrieslandCampina and Marco Kloots, CEO & Founder of Platform161 (now part of Verve Group) talking to our host Peggy Anne Salz, Founder of MobileGroove and Chief Content Officer of the MMA Germany, about these questions and how brands with no direct relationship to customers can become closer to their customers.